Products
For agents: Canonical list of what Pro Church Tools offers. If a product isn’t listed here, it doesn’t exist (yet). Chaos Era strategy is current. May mechanics are not automatically current. Public offers must contain enough current state to reason and link to the live source.
Active products
Nucleus
- What it is: Church website builder + communications platform. Powers the 7 Building Blocks installation that comes with every makeover.
- Who it’s for: Churches that want a website + communications engine in one. Buyer is usually the comms director, lead pastor, or admin.
- How it’s priced (live in product, August 2026):
- Essential — $65/month. Live in product now. $49 is dead. Includes Web, The Launcher, Prayer, Flows, People. Not offered to makeover customers.
- Standard — $99/month. Adds Sermons, Posts, Messages. The default plan after a Free Communications Makeover.
- Complete — $199/month (or $1,990/year — 2 months free). Adds Nucleus Giving + Nucleus Media. Includes a 3-seat Pro Church Certified Scholarship valued at approximately $6,000, used as the Standard → Complete conversion lever.
- Scale: ~$275K gross MRR. Do not treat this as PCT revenue. After opex, profits split by ownership; the PCT side currently receives more than $100K USD/month.
- Free tier: The Launcher — full formal name The Launcher by Nucleus. Embeddable widget on any website (works on non-Nucleus sites too). Bundled across all paid tiers.
- Funnel role: the platform that delivers and powers the Free Communications Makeover. Every new-customer makeover lands a church on Nucleus Standard. Claim: https://app.nucleus.church/purchase/makeover. Public offer: https://www.nucleus.church/makeovers.
- Marketing site: Sept 1, 2026 marketing-site rebuild is ~80% complete and makes packages clearer. That rebuild is not the first day of $65. Marketing site is not fully live.
- Engineering team: Foyyay, based in Coeur d’Alene, Idaho.
- Ownership: Nucleus is the only major product not wholly owned by Pro Church Tools. See nucleus-history.
- Status: active. Launched 2017.
SocialSermons
- What it is: Productized done-for-you social media service. Churches send weekly sermon videos; PCT translates them into social content and schedules (with approval).
- Who it’s for: Churches that want done-for-them social media specifically (not the full comms infrastructure).
- How it’s priced: Public plans at https://socialsermons.com — Essential $599 (annual equivalent $499); Standard $1,199 (annual $999); Complete $1,799 (annual $1,499); Ultimate $2,399 (annual $1,999). Most customers are on a 50% scholarship.
- Scale: maintain ~$100K USD MRR (launched January 2023). Not a growth initiative.
- Team: 3 full-time salaried employees dedicated exclusively to SocialSermons, plus contractors + one exec overseeing among other duties.
- Funnel role: an alternative landing point for churches whose primary friction is social, not the full comms stack.
- Status: active.
Pro Church Certified
- What it is: Open-enrollment certification program for church creatives. 9-module curriculum.
- The 9 modules (public order): Photography, Videography, Logo & Branding, Live Production, Web, Communications, Social Media, Promotions, Building Your Team.
- How it’s priced: $1,990 or $199 × 12. 30-day money-back. Live at https://prochurchcertified.com.
- SEU: partnership with Southeastern University is live.
- Public: 350+ churches / 42 US states (live page also states 8 countries).
- Strategic role: the training/capability layer inside the Nucleus ecosystem, particularly as the Standard → Complete conversion lever. Complete includes 3 Pro Church Certified seats (approximately $6,000 of stated value). The distinction is increasingly: Standard — we build your communications OS. Complete — we build your communications OS and train your team to run it. Still used at Makeover delivery. Do not reduce the current job to Makeover fulfillment. The public Makeover page does not mention it.
- Status: active.
The Comms Dept
- What it is: Productized done-for-you communications service. PCT operates a church’s communications department every week.
- Status: live private beta, 6 paying. App in daily team use. No public offer page — Company OS is the source. Do not invent a marketing URL.
- Onboarding: paying is not weekly-operate. Onboarding is phased and machine-gated, not merely time-based. See the-comms-dept for the operating model. Implementation lives in
The-Comms-Dept/the-comms-dept/docs/onboarding.md. - $299/month — operate the comms department every week. Monday: Weekly Package (coming Sunday) + Sunday Review (last Sunday). 3 stage slots from Ministry Levels. Church DNA Document. Calendar synced. Loop: deliver → perform → review → adjust.
- $1,999/month — everything in $299 + custom measurement (“are people taking next steps?”). 80% common / 20% church-custom.
- Annual: two months free on $299 is still the offer.
- Profit share: 25% of The Comms Dept profits, split evenly among the Executive 7. Distributed quarterly. Attached only to The Comms Dept.
- Dead / not shipped: Story Database is dead. Quarterly story campaigns are dead. Bulletin as weekly output is not shipped; likely when The Comms Dept goes public.
- Stale May offer: $497 / $997 / $1,997 and five named deliverables are not the current offer. See 2026-marketing-spec (historical).
- Funnel role: the live done-for-you layer. Major conversion path is Free Makeovers + Nucleus; The Comms Dept sits on top for churches that want someone to run comms week-to-week.
Free / supporting tools
The Launcher
- Free embeddable widget for any church website. Surfaces most important next steps.
- Sub-product of Nucleus, but works on non-Nucleus sites too.
Church Chaos Index
- Free diagnostic at churchchaos.com. Not a “product” in the revenue sense — it’s the entry point to the Chaos Era funnel.
- See church-chaos-index for the methodology and makeover-funnel for the conversion sequence.
How the products connect (the 2026 funnel)
Church Chaos Index (free diagnostic)
↓
7 Building Blocks methodology (the prescription)
↓
Free Makeover (built on Nucleus Standard)
↓
├──→ Nucleus Standard ($99/mo) — we build your communications OS
├──→ Nucleus Complete ($199/mo) — we build your communications OS and train your team to run it (3 Pro Church Certified seats)
└──→ The Comms Dept — live DFY layer for churches that want someone to run it
SocialSermons sits adjacent — for churches where social media specifically is the friction. Maintain ~$100K; not a growth initiative.
Nucleus Essential ($65/mo) sits outside the makeover funnel — direct sign-ups only.
Funnel volume (August 2026): 2,000+ Church Chaos audits; 150+ V2 Makeovers in flight; ~30 V2 fully delivered and paying. Do not carry old funnel math. The public page counter (~1,181 Makeovers Delivered) is a lifetime / page number, not the ~30 V2 figure. Do not conflate.
Sunset / no longer sold
- The Church Graphics Handbook — paid product, sunset.
- Pro Church Academy — paid product, sunset. Predecessor concept to Pro Church Certified.
- Pro Video Announcements — paid product, sunset.
- Storytape — 2017–2018 sub-product. Folded into Nucleus.
- RebelGive — 2019 sub-product. Merged into Nucleus LLC in 2020.
(Pro Church Daily was a podcast, not a product — it’s tracked under sunset content properties in glossary.)
Related
- 2026-chaos-era — strategic narrative
- customer — who we sell these products to
- competitive-landscape — how the product mix is positioned
- church-chaos-index — the diagnostic
- 7-building-blocks — the methodology installed by every makeover
- makeover-funnel — the conversion engine
- nucleus-history — founding story + current ownership