Pro Church Tools — Company OS

Glossary

10 min read

Glossary

For agents: Fast lookup for the proper nouns in this OS. One-liners only — for the full story, follow the cross-links to the canonical doc. When in doubt about how something is named (capitalization, spacing, suffix), this glossary is the authority for short references; AGENTS.md “Terminology — locked decisions” governs the strict rules.

Companies, entities, ownership

  • Pro Church Tools — the brand. Use casually anywhere.
  • Pro Church Tools Inc. — the legal entity. Use in legal/ownership/equity contexts only.
  • Foyyay — the engineering team brand. Coeur d’Alene, Idaho. Builds and runs Nucleus alongside PCT.
  • Foyyay Inc. — Foyyay’s legal entity. Engineering company. Do not treat the May 49.5 / 50.5 split as current.
  • Tentmakers / TentMakers LLC — Brady’s holding company. Pro Church Tools Inc. owns 100% of TentMakers LLC. TentMakers LLC owns 50% of Nucleus LLC.
  • Nucleus LLC — Idaho LLC. Owns and operates the Nucleus product. TentMakers LLC 50% / partners 50%. After opex, profits split by ownership. PCT side currently receives more than $100K USD/month. See nucleus-history.
  • Mossio — Foyyay’s predecessor name (2016–2018 dev-partner phase, before the brand became Foyyay). Historical only.

Active products

  • Nucleus — church website builder + comms platform. ~$275K gross MRR (not PCT revenue). Three pricing tiers — Essential $65, Standard $99, Complete $199. $49 is dead. Powers every Free Communications Makeover. See products.
  • Nucleus Essential — entry tier. $65/mo, live in product now. Includes Web, The Launcher, Prayer, Flows, People. Not offered to makeover customers — makeovers land on Standard.
  • Nucleus Standard — $99/mo. Default plan after a Free Communications Makeover. Adds Sermons, Posts, Messages on top of Essential.
  • Nucleus Complete — $199/mo (or $1,990/year — 2 months free). Adds Nucleus Giving + Nucleus Media on top of Standard. Includes 3 Pro Church Certified seats. Used at delivery to move Standard → Complete.
  • Nucleus Giving — Nucleus’s tithing/donation module. Bundled with Complete.
  • Nucleus Media — Nucleus’s media module. Bundled with Complete.
  • The Launcher — free embeddable widget for any church website (works on non-Nucleus sites too). Full formal name: The Launcher by Nucleus. Sub-product of Nucleus; bundled across all paid tiers.
  • Mission Control — private Posts collection pre-loaded on makeover churches’ Nucleus. Holds the church’s communications DNA (policies, playbooks, formulas, templates). See makeover-funnel.
  • SocialSermons — productized done-for-you social media service. Maintain ~$100K USD MRR. One word — never “Social Sermons.” Plans: Essential $599 (annual equiv $499); Standard $1,199 (annual $999); Complete $1,799 (annual $1,499); Ultimate $2,399 (annual $1,999). Most customers on 50% scholarship. See products and https://socialsermons.com.
  • Pro Church Certified — open-enrollment certification for church creatives. 9 modules (Photography, Videography, Logo & Branding, Live Production, Web, Communications, Social Media, Promotions, Building Your Team). $1,990 or $199×12. 30-day money-back. SEU live. Public: 350+ churches / 42 US states. Always written out in full — never abbreviated to “PCC” in prose. See products and https://prochurchcertified.com.
  • The Comms Dept — productized done-for-you communications service. Always with capital “T” “The” as part of the name. Live private beta, 6 paying. $299/month (weekly operate) and $1,999/month (plus custom measurement). Annual two months free on $299 still the offer. No public offer page. May $497 / $997 / $1,997 is stale. See products.
  • Church DNA Document — current Comms Dept setup artifact (replaces treating Story Database as current).
  • Weekly Package + Sunday Review — current Comms Dept Monday delivery: coming Sunday + last Sunday.
  • Story Database — dead. Historical Comms Dept deliverable.
  • Quarterly Story Campaign — dead.
  • Weekly Comms Package — May name for weekly output. Current loop is Weekly Package + Sunday Review. Bulletin as weekly output not shipped.
  • Church Chaos Index — free 38-point comms diagnostic at churchchaos.com. The funnel entry point. Not a revenue product. See church-chaos-index.
  • Free Communications Makeover — free service installed on Nucleus Standard, delivered by PCT after a church submits an audit. Canonical live source: https://www.nucleus.church/makeovers. Claim: https://app.nucleus.church/purchase/makeover.

Active content properties

  • Church Chaos (the YouTube show) — flagship visit show of the 2026 Chaos Era. Shipped. Episode 4. In-person church visits. See church-chaos-show.
  • The Pro Church Tools Show — the long-running PCT podcast (~2012-present). Still ships every Wednesday. Reactive format was not implemented. See pct-podcast (historical / non-governing for the unused reactive spec).
  • Church Communications Masterclass — shipped May 2026 (Chaos Era kickoff). See cornerstone-content.

Sunset / legacy

Sunset content properties

  • Pro Church Daily — daily-cadence podcast (legacy). Many of the standard link blocks in voice-profile reflect this era’s intros and outros.

Sunset products

  • The Church Graphics Handbook — paid product, sunset.
  • Pro Church Academy — paid product, sunset. Predecessor concept to Pro Church Certified.
  • Pro Video Announcements — paid product, sunset.
  • Storytape — 2017–2018 sub-product (initial 2017 launch + 2018 social re-launch). Folded into Nucleus.
  • RebelGive — 2019 sub-product. Merged into Nucleus LLC in 2020.
  • Charter49 / Charter55 — 2017 Nucleus launch lifetime-pricing tiers.

Deprecated frameworks

  • The 50% Rule — deprecated framework name. Superseded by the 7 Building Blocks. Don’t use in new copy.
  • ACDC Next Steps Ladder — deprecated framework name. Superseded by the 7 Building Blocks. Don’t use in new copy.
  • Twin Website Framework — the 2016 conception methodology behind Nucleus (external .com for visitors + mobile-first internal .info for the congregation). The 7 Building Blocks are the distilled internal answer to this original next-steps thesis. See nucleus-history.

Methodology & IP

  • The 7 Building Blocks — the core methodology. Through-line for everything PCT teaches, builds, delivers. Canonical at 7-building-blocks. The 7 in order:
    1. Levels — Assign Levels to Every Ministry (1–4 communication levels)
    2. Policy — Publish Policy (the 6 rules; see Communications Policy below)
    3. Ministry Homes — Give Each Ministry a Home (digital home page per ministry)
    4. Promotions Playbooks — Supply Promotions Playbooks
    5. Weekly Bulletin — Create the Weekly Bulletin
    6. Announcements Formula — Commit to The Church Announcements Formula
    7. Central Hub — Launch Your Central Hub
  • Levels — the 4 communication levels assigned to ministries (Block 1). Level 1 = churchwide / 80%+ congregation; Level 4 = individual ministries.
  • The Church Announcements Formula — Block 6’s named formula for stage announcements. Locked terminology.
  • Church Chaos Index — the 38-point diagnostic methodology, scored across 4 dimensions. Powers the audit at churchchaos.com. Scores dimensions, not blocks. See church-chaos-index.
  • The 4 Chaos Dimensions — the four scoring dimensions of the Church Chaos Index: announcement overload, destination clarity, promotional hierarchy, and the gap between what the website says and what happens Sunday morning.
  • Disney Dupe — strategic frame: Brand + IP + Platform as the AI-era moat. See disney-dupe.
  • Communications Policy (often The 6 Rules) — Block 2’s 6 rules for church communications. Canonical at communications-policy.
  • Social Media Policy — companion to Communications Policy. See social-media-policy.
  • Start Again Stories — storytelling architecture used in church-facing copy. See start-again-stories.

Strategic concepts & frameworks

  • The Chaos Era — still the operating strategy for 2026. Single through-line, single funnel, single thesis. See 2026-chaos-era.
  • Implicit authority over claimed authority — 2026 annual theme. Real church examples beat principles in the abstract.
  • 167 hours outside Sunday service — the brand line. 168 hours in a week, ~1 of those on Sunday morning, 167 are the rest. Always 167 when describing the hours we help churches seize. See AGENTS.md terminology.
  • The Watch-Back Ritual — signature element of the Church Chaos YouTube show. The team watches their own footage on a tablet while the host watches them watch.
  • The Variable Third Act — Church Chaos episode structure rule. Each episode applies 2–3 of the 7 Building Blocks (never all 7) to keep the catalog fresh.
  • HDYHAU — “How Did You Hear About Us?” The self-report dropdown on the audit form, used as a third attribution signal alongside first-touch and last-touch UTMs.
  • The Disney Dupe filter — strategic decision lens: does this strengthen Brand, IP, or Platform? See disney-dupe.
  • The Comms Dept ramp — north-star lever for the long-term plan. Grow toward ~$100K. Do not copy 10-year-plan figures here.
  • The Free Makeover Funnel — the 2026 conversion engine. Audit → Makeover Offer → Makeover Delivery → Upsell. See makeover-funnel.

Internal infrastructure

  • Content Brain — built. Largely unused. Not a required drafting path. 12 Brady-voice skills + 12-year content archive. Repo: bradyshearer/content-engine. See content-brain (historical / non-governing as a required path).
  • Attribution — LIVE page in The Comms Dept admin. Team uses it. Periodic. Not tremendously useful yet. Not attic. Not a major lever. See attribution.
  • Voice profile — extracted distillation of Brady’s voice from his published archive. Current version v0.1.3 (2026-05-01). Canonical at voice-profile.
  • GCP project ezra-488314 — the cloud project name for the Brady-voice skills + attribution infrastructure. The “ezra” name is a leftover; the cloud project ID stays for continuity.

People

  • Brady Shearer — founder of Pro Church Tools. The voice the OS draws from.
  • The Executive 7 — the inner-circle leadership team. Roster, roles, compensation, and Comms Dept profit-share arrangement filed at team (sensitive — never reference specifics externally). Names: Alex Mills (Nucleus GM), Kyle Van Ysseldyk (Makeovers Director), Mitchel Hughes (Customer Success Lead — one l; also referenced as “Mitch” in voice profile anecdotes including the “don’t screw it up” story), Roxanne Wiedemann (Customer Success Lead, Help Center), Ryland Frank (Customer Success Lead, Help Center), Tristan Persaud (Director of Creative), Owen Assman (SocialSermons GM + Show Producer).
  • SocialSermons remote staff — Chris Green, Mitchell Mueller (two l’s — distinct from Mitchel Hughes), Adrian Sivira. Richard Tandirerung left end of July 2026 (May said June). Remote employee, never executive 7. Remaining roster current. Report up through Owen Assman.
  • Foyyay team — engineers in Coeur d’Alene, Idaho who build and run Nucleus. Not PCT employees — separate company. See nucleus-history. Alex Mills is the PCT-side liaison.
  • Mitch / Mitchel Hughes — same person. PCT’s first employee (referenced in voice profile examples like the “don’t screw it up” anecdote) is now Mitchel Hughes, Customer Success Lead on the executive 7. Different person from Mitchell Mueller (SocialSermons remote, two l’s).

Domains

  • prochurchtools.com — main brand site / blog.
  • churchchaos.com — Church Chaos Index audit landing.
  • prochurchcertified.com — Pro Church Certified sales page.
  • socialsermons.com — SocialSermons public offer.
  • https://www.nucleus.church/makeovers — canonical live Makeover page.
  • https://app.nucleus.church/purchase/makeover — Makeover claim.
  • nucleus.church — Nucleus marketing / product site. Marketing rebuild not fully live.
  • thecommsdept.com — domain exists. Not a public offer page. Company OS is the source for The Comms Dept offer.
  • ezra.church — internal admin dashboard URL. The “ezra” name is a leftover; the URL stays for continuity.
  • pctos.com — leftover. Domain purchased. Not doing anything. Desired live one day.

Locked stylization (quick reference)

For the full rules see AGENTS.md → “Terminology — locked decisions.” Quick summary:

  • The Comms Dept — capital “T” “The” always, never bare “Comms Dept,” never “Comms Department.”
  • The Launcher — capital “T” “The” always (parallel to The Comms Dept), never bare “Launcher” or lowercase “the Launcher.” Full formal: “The Launcher by Nucleus.”
  • Pro Church Certified — always written out in full. Never “PCC” in prose (folder/path names like pcc-marketing/ are the only exception).
  • The Church Chaos Index — full formal name of the methodology. Bare “Chaos Index” is wrong; minimum is “Church Chaos Index.” The 0-100 customer-facing score is the “Church Chaos Score.”
  • VIBES. — all-caps with trailing period. Always.
  • SocialSermons — one word.
  • 167 hours — never 168 when describing what we help churches seize.
  • The 7 Building Blocks — the canonical block names are Levels / Policy / Ministry Homes / Promotions Playbooks / Weekly Bulletin / Announcements Formula / Central Hub. Earlier speculative names (Identity / Presence / Invitation / Welcome / Rhythm / Connection / Response) are wrong.

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