Pro Church Tools — Company OS

Company OS Index

5 min read

Company OS Index

The front door. If you’re an agent, start here.

last_reviewed and status are evidence, not proof of currency. GitHub is the corpus we have. If this file and AGENTS conflict, that is a bug to fix.

Read first — strategic anchors

  • AGENTS — agent instructions, conventions, terminology rules, stewardship boundary, and the activity log. If you’re an agent entering this OS for the first time, read AGENTS.md before doing any work.
  • mission-and-values — identity-level. The mission + 9 values. Three function as active drafting constraints (Yes be yes, Say the quiet part out loud, Solutions first); the rest are operating principles. Read before strategy.
  • 2026-chaos-era — the master strategic narrative for 2026. Still the operating strategy. Church communications is the through-line. The 7 Building Blocks are the methodology. Church Chaos is the diagnostic and content. Free Makeovers + Nucleus are the major conversion path. The Comms Dept is the live done-for-you layer. Strategy is current; May mechanics are not automatically current.

Who we are (context)

  • company — what the company is, what it does, who it serves
  • customer — who we sell to (Christian churches, ~90% US, the lead-pastor-and-his-staff buying pattern)
  • team — ⚠️ highly sensitive, internal only. The 7-person executive team. Names, current roles, compensation, profit-share arrangement on The Comms Dept. Never reference specifics externally; use as internal context. Do not copy individual salaries into any other file.
  • products — what we sell + how products connect to the funnel
  • competitive-landscape — who else plays in church creative, where we’re positioned
  • glossary — proper-noun reference. Fast lookup for entities, products, methodology, infrastructure, and locked stylization rules.
  • brand-voice — how we sound in writing (front door for voice). Content Brain exists and is largely unused; it is not a required drafting path.
  • voice-profile — the full extracted voice profile (n-grams, signature phrases, rhetorical moves, frameworks, tonal rules, forbidden moves)
  • priorities — current jobs (three is the limit)
  • nucleus-history — founding story + current ownership. Nucleus is the only major product not wholly owned by Pro Church Tools.

Customer-facing methodology (the IP we teach)

Internal strategic frameworks

  • disney-dupe — Brand + IP + Platform model. How we evaluate strategic decisions.

Live playbooks

  • makeover-funnel — audit → makeover offer → delivery → upsell. The conversion engine. Canonical public offer: https://www.nucleus.church/makeovers — claim at https://app.nucleus.church/purchase/makeover. Existing-customer path is still real. Post-delivery 7-day email/SMS still runs.
  • church-chaos-show — the YouTube franchise visit show. Shipped. Episode 4. In-person church visits.
  • cornerstone-content — the masterclass. Methodology IP carrier. Shipped May 2026 (Chaos Era kickoff).
  • the-comms-dept — The Comms Dept. Live private beta (6 paying). No public offer page — Company OS is the source.
  • pcc-marketing — Pro Church Certified marketing. Live at prochurchcertified.com. Training/capability layer in the Nucleus ecosystem; Standard → Complete lever (3 seats). Still used at Makeover delivery; not only Makeover fulfillment.
  • nucleus-marketing — Nucleus marketing. Essential $65 is live in product now. Sept 1, 2026 marketing-site rebuild is ~80% complete and is not the first day of $65. Marketing site not fully live.
  • attribution — Attribution is live in The Comms Dept admin. Team uses it. Periodic. Not tremendously useful yet. Not attic. Not a major lever.
  • audit-evidence-pipeline — connective tissue between the audit funnel and content production.

Historical / inactive / non-governing (kept, not erased)

  • HOW-TO-USE — May 2026 notes on loading the OS into Cowork / Code / Claude.ai. Editing path unresolved; do not treat as current process.
  • orientation-prompts — May 2026 paste-able orientation prompts. Historical.
  • pct-podcast — Wednesday podcast still ships. Reactive format was not implemented. Summer 2026 series tracker is missed plan.
  • paid-ads — no meaningful paid ads as of August 2026. Organic by design. Later gasoline, not a failed launch.
  • pctos-publishing — pctos.com leftover. Domain purchased. Not doing anything. Desired live one day.
  • content-brain — built, largely unused, not a required drafting path.
  • README — empty folder is not the future.
  • 2026-marketing-spec — May $497 / $997 / $1,997 offer and five named deliverables. Story Database and quarterly story campaigns are dead. Bulletin as weekly output not shipped.
  • v2-package — May v2 package spec. Not the governing public offer.
  • arpu-targets — May ARPU model. Do not carry old funnel math.
  • audit-example-beta — pre-2026-05 audit example. Format reference only.

Templates

Authority rules:

  • last_reviewed and status are evidence, not proof of currency.
  • GitHub is the corpus we have. The editor / publishing path is unresolved. Do not invent one.
  • Public offers must contain enough current state to reason and link to the live source.
  • History is marked inactive / historical / non-governing, not erased.
  • If INDEX and AGENTS conflict, that is a bug to fix.
  • Do not create archive/, ezra/, or decisions/ folders.
  • Do not copy numbers from 10-year-plan into any other file.
  • Do not copy individual salaries from team into any other file.

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