Company OS Index
The front door. If you’re an agent, start here.
Read first — strategic anchors
- HOW-TO-USE — for Brady. How to get the OS into every new Cowork / Claude Code / Claude.ai web chat session. Paste-able orientation prompts per surface.
- AGENTS — agent instructions, conventions, terminology rules, and recent activity log. If you’re an agent entering this OS for the first time, read AGENTS.md before doing any work.
- mission-and-values — identity-level. The mission + 9 values. Three function as active drafting constraints (Yes be yes, Say the quiet part out loud, Solutions first); the rest are operating principles. Read before strategy.
- 2026-chaos-era — the master strategic narrative for 2026. Read this before anything else this year. Explains why every initiative below exists and how they connect into one funnel.
Who we are (context)
- company — what the company is, what it does, who it serves
- customer — who we sell to (Christian churches, ~90% US, the lead-pastor-and-his-staff buying pattern)
- team — ⚠️ highly sensitive, internal only. The 7-person executive team. Names, current roles, compensation, profit-share arrangement on The Comms Dept. Never reference specifics externally; use as internal context.
- products — what we sell + how products connect to the funnel
- competitive-landscape — who else plays in church creative, where we’re positioned, and the vacant space the 2026 marketing rebuild occupies
- glossary — proper-noun reference. Fast lookup for entities, products, methodology, infrastructure, and locked stylization rules.
- brand-voice — how we sound in writing (front door for voice)
- voice-profile — the full extracted voice profile (n-grams, signature phrases, rhetorical moves, frameworks, tonal rules, forbidden moves)
- priorities — Q2 2026 priorities
Customer-facing methodology (the IP we teach)
- 7-building-blocks — the core methodology behind everything we do
- church-chaos-index — the diagnostic methodology (38 signals, 4 dimensions, 4 tiers) + the audit prompt
- chaos-index-path-forward-copy — tier-specific copy injected into every audit report
- communications-policy — the 6 rules of church communications
- social-media-policy — the 7 rules of church social media
- start-again-stories — our storytelling framework
Internal strategic frameworks
- disney-dupe — Brand + IP + Platform model. How we evaluate strategic decisions.
Active playbooks
- makeover-funnel — audit → makeover offer → delivery → upsell. The conversion engine.
- church-chaos-show — the YouTube franchise visit show. Tentpole content.
- pct-podcast — the new reactive podcast format. Continuous trust-building.
- audit-evidence-pipeline — connective tissue between the audit funnel and content production. Timestamps → moments → segment tags → production briefs + weekly podcast brief + visit lifecycle.
- cornerstone-content — the masterclass. Methodology IP carrier.
- pcc-marketing — Pro Church Certified landing page + supporting marketing.
- nucleus-marketing — Nucleus marketing site. 2026 rebuild spec is the canonical homepage / site map / pricing source.
- the-comms-dept — The Comms Dept marketing site + service spec. Three pricing tiers ($497 / $997 / $1,997 by church size); five deliverables.
- content-brain — the 12 Brady-voice skills + 12-year content archive. Brady’s voice operationalized for content production. Backed by
bradyshearer/content-enginerepo. - attribution — Attribution v1 operating manual (UTM stamping, first-touch / last-touch / HDYHAU revenue rollup).
- pctos-publishing — pctos.com publishing pipeline (Quartz v4 + GitHub + Cloudflare Pages + Access). Architecture, exclusion rules, the 10-year-plan number-scrub policy, and runbooks.
- paid-ads — paid acquisition strategy. Planned, not yet deployed.
Templates
- document-frontmatter
- context-doc — for new docs in
context/ - methodology-doc — for new docs in
methodology/(customer-facing IP or internal frameworks) - playbook
- skill
- orientation-prompts — paste-able orientation prompts for Cowork, Claude Code, and Claude.ai web
Authority rules:
- Documents with
status: activeare current. - If two docs conflict, the one in this index wins.
- No archive workflow — superseded content is deleted, not preserved.