Company OS Index

The front door. If you’re an agent, start here.

Read first — strategic anchors

  • HOW-TO-USEfor Brady. How to get the OS into every new Cowork / Claude Code / Claude.ai web chat session. Paste-able orientation prompts per surface.
  • AGENTSagent instructions, conventions, terminology rules, and recent activity log. If you’re an agent entering this OS for the first time, read AGENTS.md before doing any work.
  • mission-and-valuesidentity-level. The mission + 9 values. Three function as active drafting constraints (Yes be yes, Say the quiet part out loud, Solutions first); the rest are operating principles. Read before strategy.
  • 2026-chaos-erathe master strategic narrative for 2026. Read this before anything else this year. Explains why every initiative below exists and how they connect into one funnel.

Who we are (context)

  • company — what the company is, what it does, who it serves
  • customer — who we sell to (Christian churches, ~90% US, the lead-pastor-and-his-staff buying pattern)
  • team — ⚠️ highly sensitive, internal only. The 7-person executive team. Names, current roles, compensation, profit-share arrangement on The Comms Dept. Never reference specifics externally; use as internal context.
  • products — what we sell + how products connect to the funnel
  • competitive-landscape — who else plays in church creative, where we’re positioned, and the vacant space the 2026 marketing rebuild occupies
  • glossary — proper-noun reference. Fast lookup for entities, products, methodology, infrastructure, and locked stylization rules.
  • brand-voice — how we sound in writing (front door for voice)
  • voice-profile — the full extracted voice profile (n-grams, signature phrases, rhetorical moves, frameworks, tonal rules, forbidden moves)
  • priorities — Q2 2026 priorities

Customer-facing methodology (the IP we teach)

Internal strategic frameworks

  • disney-dupe — Brand + IP + Platform model. How we evaluate strategic decisions.

Active playbooks

  • makeover-funnel — audit → makeover offer → delivery → upsell. The conversion engine.
  • church-chaos-show — the YouTube franchise visit show. Tentpole content.
  • pct-podcast — the new reactive podcast format. Continuous trust-building.
  • audit-evidence-pipeline — connective tissue between the audit funnel and content production. Timestamps → moments → segment tags → production briefs + weekly podcast brief + visit lifecycle.
  • cornerstone-content — the masterclass. Methodology IP carrier.
  • pcc-marketing — Pro Church Certified landing page + supporting marketing.
  • nucleus-marketing — Nucleus marketing site. 2026 rebuild spec is the canonical homepage / site map / pricing source.
  • the-comms-dept — The Comms Dept marketing site + service spec. Three pricing tiers ($497 / $997 / $1,997 by church size); five deliverables.
  • content-brain — the 12 Brady-voice skills + 12-year content archive. Brady’s voice operationalized for content production. Backed by bradyshearer/content-engine repo.
  • attribution — Attribution v1 operating manual (UTM stamping, first-touch / last-touch / HDYHAU revenue rollup).
  • pctos-publishing — pctos.com publishing pipeline (Quartz v4 + GitHub + Cloudflare Pages + Access). Architecture, exclusion rules, the 10-year-plan number-scrub policy, and runbooks.
  • paid-ads — paid acquisition strategy. Planned, not yet deployed.

Templates


Authority rules:

  • Documents with status: active are current.
  • If two docs conflict, the one in this index wins.
  • No archive workflow — superseded content is deleted, not preserved.