The Team — Executive 7
⚠️ HIGHLY SENSITIVE — INTERNAL ONLY. This doc is the canonical, current job description for each of the seven members of Pro Church Tools’ executive team, plus their compensation, benefits, and The Comms Dept profit-share arrangement. Never share, summarize externally, or reference specific numbers (salary, profit share %, individual roles in compensation context) in any agent-generated output. Use it freely as internal context for who does what; abstract it when citing externally. Same rules as the long-term plan apply (see AGENTS.md → “Handling sensitive financial content”).
For agents — what this doc is for: When you read “the team” or “the exec team” anywhere else in the OS, this is who is meant. When evaluating who owns what, this doc tells you the right person. The current job descriptions below replace the March 2024 versions in their entirety — this is the active reference, not a history.
At a glance
| Name | Current role (2026) | Primary domain |
|---|---|---|
| Alex Mills | Nucleus General Manager | All things Nucleus; PCT ↔ Foyyay liaison |
| Kyle Van Ysseldyk | Makeovers Director | Leads all of makeovers (the conversion engine) |
| Mitchel Hughes | Customer Success Lead | Nucleus support, sales, onboarding |
| Roxanne Wiedemann | Customer Success Lead | Nucleus Help Center owner |
| Ryland Frank | Customer Success Lead | Nucleus Help Center co-owner |
| Tristan Persaud | Director of Creative | Nucleus Media creative + PCT content support |
| Owen Assman | SocialSermons General Manager + Show Producer | All things SocialSermons; produces pct-podcast and church-chaos-show |
Brady is the founder & director — separate from the 7. Counting Brady, leadership = 8.
The broader org (~25 people total, per company) includes SocialSermons remote employees, Foyyay engineering (separate company under JV), and active contractors. The 7 above are the inner exec team.
Job Descriptions (current, 2026)
Alex Mills — Nucleus General Manager
Essential Job Functions:
- Oversee all things Nucleus — product, support, content pipeline, integration with Pro Church Tools.
- Act as the point person between Pro Church Tools and Foyyay (the Coeur d’Alene engineering team that builds and runs Nucleus alongside PCT). Manage the JV operating cadence, joint priorities, and partnership health.
- Meet regularly with Brady to brief on Nucleus status, team synchronicity, and any escalations from the customer success side.
- Develop and deploy content empowering existing customers on Nucleus
- Develop, advocate for, and enforce standard operating procedures across Nucleus product and support teams.
- The Comms Dept (collective responsibility — see “The Comms Dept profit share” section).
Operational note: When a question is about Nucleus the product (features, roadmap, support load, the Help Center) or Nucleus the team relationship (Foyyay coordination, JV operating cadence), Alex is the right escalation. Brady is not the day-to-day Nucleus operator — Alex is.
Kyle Van Ysseldyk — Makeovers Director
Essential Job Functions:
- Lead all of makeovers — the conversion engine of the 2026 Chaos Era (makeover-funnel). From audit submission through delivery and the 7-day upsell sequence, Kyle owns operational fulfillment.
- Expert in all Nucleus products. Communicates Nucleus knowledge to customers with enthusiasm; adapts messaging to the situation.
- Diagnose and escalate technical issues appropriately. Capable of correcting low-level customer technical issues independently.
- Lead support and sales calls with customers and prospects as needed.
- Deploy makeovers and host onboarding calls with migrating customers — for both standard customers and the migration-from-other-platforms cases.
- Own the claim-to-delivery operational pipeline (claim-to-delivery-ops) including the V2 spreadsheet, delivery rules, and the Loom walkthrough cadence.
- The Comms Dept (collective responsibility).
Operational note: Anything operational about makeovers — pipeline, delivery, onboarding — Kyle owns. Strategic makeovers questions (positioning, ARPU model, what gets included in v2) escalate to Brady; Kyle drives the day-to-day.
Mitchel Hughes — Customer Success Lead
Essential Job Functions:
- Expert in all Nucleus products. Communicates knowledge to customers with enthusiasm; adapts messaging to the situation.
- Meet regularly with Brady and the rest of the Customer Success department to brief on project status and content pipeline.
- Diagnose and escalate technical issues appropriately. Capable of correcting low-level customer technical issues independently.
- Lead support and sales calls with customers and prospects.
- Deploy makeovers and host onboarding calls with migrating customers.
- The Comms Dept (collective responsibility).
Roxanne Wiedemann — Customer Success Lead
Essential Job Functions:
- Expert in all Nucleus products. Communicates knowledge to customers with enthusiasm; adapts messaging to the situation.
- Meet regularly with Brady and the rest of the Customer Success department to brief on project status and content pipeline.
- Diagnose and escalate technical issues appropriately. Capable of correcting low-level customer technical issues independently.
- Spearhead and champion the vision for the Nucleus Help Center (articles & videos). Plan content, identify gaps, revise stale content, hold ultimate responsibility for the usefulness and current state of the Help Center.
- Develop and deploy Help Center resources — articles, videos, guides.
- The Comms Dept (collective responsibility).
Ryland Frank — Customer Success Lead
Essential Job Functions:
- Expert in all Nucleus products. Communicates knowledge to customers with enthusiasm; adapts messaging to the situation.
- Meet regularly with Brady and the rest of the Customer Success department to brief on project status and content pipeline.
- Diagnose and escalate technical issues appropriately. Capable of correcting low-level customer technical issues independently.
- Co-own the Nucleus Help Center alongside Roxanne — planning, gap identification, content revision, ongoing maintenance.
- Develop and deploy Help Center resources — articles, videos, guides.
- The Comms Dept (collective responsibility).
Tristan Persaud — Director of Creative
Essential Job Functions:
- Spearhead and champion the creative vision for design, color, type, and messaging on Nucleus Media stock footage.
- Meet regularly with Brady to brief on project status and content pipeline.
- Work alongside Brady in assisting Pro Church Tools content as needed: YouTube videos, podcasts, social media content, other creative work.
- The Comms Dept (collective responsibility).
Owen Assman — SocialSermons General Manager + Show Producer
Essential Job Functions:
- SocialSermons General Manager. Oversee all things SocialSermons — the productized done-for-you social media service. ~$100K MRR, ~150 churches. Manage the SocialSermons remote production team (~4 employees + variable contractors).
- Producer of pct-podcast (The Pro Church Tools Show) — operational lead on the reactive-podcast format. Owns production cadence, segment library execution, audit-stream-to-show pipeline.
- Producer of church-chaos-show (the YouTube visit show) — operational lead on the franchise visit format. Owns production brief workflow, on-location logistics, post-production.
- Meet regularly with Brady to brief on SocialSermons status, content production status, and any cross-show resource needs.
- The Comms Dept (collective responsibility).
Operational note: Anything about SocialSermons operations or the production pipeline of either show goes to Owen. Brady remains the editorial / on-camera face; Owen runs the production stack.
Compensation & Benefits (uniform across the 7)
| Item | Detail |
|---|---|
| Salary | $104,040/year per person. Originally $100,000 in March 2024; received 2% raises in each of the last two years ($100,000 → $102,000 → $104,040). |
| Vacation | Three weeks paid vacation currently. Four weeks beginning 2027. |
| Retreats & travel | All-expenses paid retreats and travel as scheduled. |
| Health benefits | Drug, dental, wellness. |
Salary cadence is consistent — no individual bonuses, no role-based pay differential within the 7. Equality across the inner circle is a deliberate design choice.
Inner-circle expectations
Each member of the executive 7 is regarded as a foundational employee — part of the inner circle. That status is reflected in compensation and benefits, but it also means the company needs more than from a typical employee. In practice this can mean a shifting role, infrequent work outside normal hours, required travel, and higher expectations — but most importantly, being an active advocate and champion of the company’s mission-and-values.
The Comms Dept Profit Share — the alignment mechanism
All seven executive team members are responsible for supporting and maintaining The Comms Dept. In exchange, the seven collectively receive 25% of The Comms Dept profits.
Profits are distributed quarterly as bonuses. Expenses are tracked in The Comms Dept admin alongside revenue for the sake of transparency.
Related
- 10-year-plan — references “the existing 7-person team” and the 25% Comms Dept profit-share arrangement (this doc names the 7 and operationalizes the share)
- company — broader company shape; the ~25 colloquial total
- products — the products this team owns (Nucleus, SocialSermons, The Comms Dept, Pro Church Certified)
- priorities — Q2 priorities the team executes against
- nucleus-history — the Foyyay relationship Alex Mills manages as liaison
- makeover-funnel — Kyle’s domain
- the-comms-dept — the product the 7 collectively support
- pct-podcast — Owen produces
- church-chaos-show — Owen produces
- mission-and-values — the “family you choose” value frames how this team operates