Nucleus Marketing

The marketing surface for Nucleus the product (parallel to pcc-marketing for Pro Church Certified). Lives at nucleus.church.

What’s in this folder

2026-rebuild-spec.md — canonical source for the 2026 marketing site rebuild. Homepage copy, 3-tier site map (launch / post-launch / longer-term), redirects, and the Essential tier pricing transition ($49 → $65 at launch). When working on Nucleus marketing copy, this is the source of truth — not the live site, which is mid-migration.

Operationalizes competitive-landscape — the rebuild is the Nucleus answer to the vacant space identified in the competitor audit (lead with methodology, not features; opinionated and warm tone; The Church Chaos Index audit as the on-page lead magnet that no competitor offers).
Sells v2-package — the homepage’s [Get a Free Makeover] CTA enters the makeover-funnel; “We build the entire thing for you - for free” is the v2 communications-operating-system pitch in 12 words.
References products for canonical pricing — if pricing in the rebuild spec drifts from products.md, products.md wins.

Spec filed; rebuild in progress; live site not yet updated. Target launch: June–August 2026.
Essential tier pricing is locked to a two-state model: $49/mo today (current sign-ups), $65/mo at launch (when this rebuild goes live).