Nucleus Marketing Site — 2026 Rebuild Spec
For agents: Canonical source for the 2026 marketing site rebuild. Three-tier roadmap (launch / post-launch / longer-term), redirects, new pricing tier (Essential), and the homepage copy that operationalizes the competitive positioning from competitive-landscape. When working on Nucleus marketing copy, this is the source of truth — not the live site, which is mid-migration. Source: filed verbatim 2026-05-02 from Brady’s planning doc.
HOMEPAGE COPY
Section 1: Hero
Design Notes: classic hero header, system needs to somehow show the website. Orbiting around the website in some way.
The more you announce, the less they listen.
Nucleus — the church website that turns guesswork into a game plan.
[Get a Free Makeover] [See Your Church’s Chaos Score →]
Trusted by 17,000+ Churches Worldwide.
Section 2: The Problem (Before vs. After)
Design Notes: two-column layout
Before
You promote fifteen things every Sunday. Your congregation remembers zero.
- Monday: Someone emails asking about the thing you announced three times yesterday.
- Tuesday: A ministry leader wants to know why their event didn’t get more visibility.
- Wednesday: You’re already scrambling for Sunday. Next week you’ll do it all over again.
After
- Every ministry has a home.
- Every week runs from a playbook.
- Everyone knows what’s happening at church.
You’re not bad at this. Nobody gave you the system.
Want to see where your church stands? Find out your Church Chaos Score — free in 5 minutes →
Section 3: The 7 Building Blocks
Design Notes: list view
The 7 Building Blocks™
Here’s the method you’ve been missing. Seven steps that eliminate the noise, the politics, and the guesswork — in any church.
1. Assign Levels to Every Ministry Not everything deserves the same promotion. Every ministry and event gets a communication level (1-4), so the important stuff actually gets heard.
2. Publish Policy Replace “why didn’t my event get announced?” with shared language everyone works from.
3. Give Each Ministry a Home When every ministry has somewhere to send people, the pressure on stage time and announcements drops overnight.
4. Supply Promotions Playbooks Done-for-you blueprints so your team stops guessing what to say, when to say it, and where to send people.
5. Create the Weekly Bulletin One record-of-truth your whole church can check. The rhythm that replaces the announcement avalanche.
6. Commit to The Church Announcements Formula One story. One next step. People stop asking, “Where do I go for more info?”
7. Launch Your Central Hub One destination for every promo, every next step, every question. Trained into your congregation until it becomes instinct.
Section 4: The Offer
We build the entire thing for you - for free.
Custom website. Free professional photographer sent to your church. Your communications policies and playbooks installed and ready to go.
Built by our team. Delivered to your church. No sales calls.
[Get a Free Makeover] [See What’s Included →]
Section 5: The Social Proof
Trusted by 17,000+ churches · 2hr 3min avg. support response from a real human · Independently operated since 2017
[Trustpilot 4.8 badge] [Capterra 4.9 badge]
“At a time when everything about my job is so frustrating and I’m having more fails than wins, Nucleus is the one thing I can point to that I feel is consistently working well!” — Deanna H.
“Honestly, our old website and app programs left me feeling drained and discouraged, but the entire Nucleus experience keeps me excited to continue serving our church and the Kingdom in this way.” — Melissa S.
“This is our first year using Nucleus, but as it stands now, our engagement is up 53% from last year. The only thing different? Nucleus.” — Jason B.
Read more from churches like yours → (link to results page)
Section 6: Final CTA
What your church is doing matters. Let’s make sure it doesn’t get lost in the noise.
[Get a Free Makeover] [See Your Church’s Chaos Score →]
Site Map
Tier 1: Launch (10 new + 4 existing = 14 pages)
| Page | URL | Status |
|---|---|---|
| Homepage ✅ | / | Rewrite |
| How It Works | /how-it-works | New |
| Features | /features | New |
| Makeovers | /makeovers | Rewrite |
| Pricing | /pricing | Rewrite |
| Examples | /examples | Refresh |
| Results | /results | Refresh |
| About | /about | Rewrite |
| Blog | /blog | Stays |
| Help | /help | Stays |
| Giving | /giving | Stays — remove from main nav, link from /features |
| Media | /media | Stays — remove from main nav, link from /features |
| The Launcher | /the-launcher | Stays — link from /features |
| Legal | /legal | Stays |
Tier 2: Post-Launch (5 pages)
| Page | URL | Status |
|---|---|---|
| The 7 Building Blocks | /building-blocks | New |
| Church Plants | /church-plants | New |
| Large Churches | /large-churches | New |
| Integrations | /integrations | New |
| Integrations: Planning Center | /integrations/planning-center | New |
Tier 3: Longer Term (ideas based on competitors)
| Page | URL | Status |
|---|---|---|
| Feature: Posts | /features/posts | New |
| Feature: The Launcher | /features/launcher | New (redirect /the-launcher here when live) |
| Feature: Sermons | /features/sermons | New |
| Feature: Flows | /features/flows | New |
| Comparison Pages | /compare/nucleus-vs-tithely | New |
| Compare: Nucleus vs Planning Center | /compare/nucleus-vs-planning-center | New |
| Compare: Nucleus vs Subsplash | /compare/nucleus-vs-subsplash | New |
| Convince Your Boss | /convince-your-boss | New |
Redirects at Launch
| Old URL | Redirect To | Reason |
|---|---|---|
| /web | /features | No longer a standalone product |
| /messages | /features | No longer a standalone product |
| /all-posts | /blog | Redundant |
External Properties (no changes)
| URL | What It Is |
|---|---|
| n2updates.nucleus.church | Release notes (eventually becomes /changelog) |
| status.nucleus.church | Uptime status |
| app.nucleus.church | Product login |
New Pricing Plans
Essential — $65/month
- Web
- The Launcher
- Prayer
- Flows
- People
Standard — $99/month
- Web
- The Launcher
- Prayer
- Flows
- People
- Sermons
- Posts
- Messages
Complete — $199/month
- Web
- The Launcher
- Prayer
- Flows
- People
- Sermons
- Posts
- Messages
- Giving
- Media
Pricing status note (added in OS): Essential is $49/mo today, becoming $65/mo when this rebuild goes live (target launch: June–August 2026). The $65 figure is the Chaos Era price; until the new site is live, current sign-ups pay $49. Standard ($99) and Complete ($199) are stable across the change. Makeover customers always land on Standard — Essential is not offered to makeover customers.
Related
- README — folder overview
- competitive-landscape — the competitive analysis this rebuild operationalizes
- products — canonical product/pricing definitions
- v2-package — what makeovers v2 delivers (the “communications operating system” this site is selling)
- arpu-targets — the $125 ARPU model the v2 pricing supports