Pro Church Certified Marketing
The Pro Church Certified sales page and supporting marketing assets. Pro Church Certified’s role in the 2026 funnel is the post-makeover upsell value driver — 3 Pro Church Certified seats ($5,970 value) are included with the Nucleus Complete plan ($199/mo), which is the lever that converts Standard customers to Complete during the makeover delivery sequence.
What’s in this folder
landing-page.md— the canonical Pro Church Certified landing page copy. Lives at prochurchcertified.com.
How this connects
- Direct traffic destination — the landing page is where organic search, social, and direct inbound about the program lands.
- Inside the makeover funnel — Pro Church Certified is framed as the included value driver in delivery-sequence. The Standard → Complete upgrade math (“$100/month more for $5,970 in training plus Nucleus Giving plus Nucleus Media”) is the conversion mechanic.
- Methodology alignment — Pro Church Certified’s 9 modules are the curriculum form of the broader IP. Canonical order + naming lives in products § “The 9 Pro Church Certified core modules”: Photography, Logo & Branding, Live Production, Videography, Communications, Promotions, Social Media, Website Design, Building Your Team.
Status
- Page is in active use; current curriculum reflects 9 modules.
- 350+ churches enrolled in inaugural year (2025); ~500 cumulative as of May 2026.
- SEU (Southeastern University) partnership section is a new addition being introduced — content TBD.
Pricing reference
- One-time payment: $1,990
- 12 monthly payments: $199/month for 12 months
- Comparison anchor: a traditional Media Arts Program is roughly $1,770/month for 12 months — Pro Church Certified compares as church-specific training at a fraction of the cost.
Related
- products — Pro Church Certified as a product, including the funnel role
- delivery-sequence — how Pro Church Certified functions as the upgrade lever
- disney-dupe — strategic framing for why Pro Church Certified matters as IP-tier offering