Makeovers v2 — Package Spec
For agents: What gets delivered in a v2 makeover — the 8 deliverables, Mission Control, and how it maps to The 7 Building Blocks. Pair with arpu-targets (revenue model) and delivery-sequence (7-day post-delivery upsell).
The strategic shift
v1 sold a beautiful website. v2 sells a complete communications operating system. That shift justifies the ARPU increase: it differentiates against website-only competitors, addresses the actual pain (announcements flop, ministry visibility, next steps), and supports the price.
The mechanism — The 7 Building Blocks
The IP that powers the ecosystem. Canonical at 7-building-blocks. v2’s phrasing:
- Assign Level 1, 2, 3, or 4 to Every Ministry
- Publish Policy
- Give Each Ministry a Home
- Supply Promotions Playbooks
- Create the Weekly Bulletin
- Commit to The Church Announcements Formula
- Launch Your Central Hub
Mission Control
A private Posts collection pre-loaded on every makeover church’s Nucleus — the reference documents the team uses to make every communications decision.
The naming carries a triple meaning: space mission control (command center), church mission control (directs the church’s mission), and the biological function of a nucleus (the control center holding the DNA).
What’s inside
| Document | What it contains |
|---|---|
| Church Communications Policy | The 6 rules, customized with the church’s name. Shared language for promotion decisions. |
| The Church Announcements Formula | The 1 Story + 1 Next Step framework with examples. |
| Social Media Safeguards | Reference guidelines for team conduct, privacy, content standards. |
| Church Social Media Policy | The 7 rules for church social media — decision-making framework for what to post. |
| Ministry Level Assignments | Pre-populated spreadsheet of ministries assigned to Levels 1–4. Includes the framework. |
| The 7 Building Blocks | Overview of the complete system they now have installed. |
| Central Hub Quick-Start Guide | ”How to use what we just built you” reference. Reduces support tickets, improves stickiness. |
| Promotions Playbooks | Done-for-you blueprints for sequencing promotions by ministry level. |
The 8 deliverables
| Deliverable | Details |
|---|---|
| 1. Custom Website Build | 5 core pages (Home, About, Sermons, Next Steps, Contact), hero section, navigation, footer. Free professional photography included (or church submits existing photos). All photos edited and color-graded. |
| 2. The Launcher Configured | Core next steps populated as Launcher actions. Featured action set. |
| 3. Plan-A-Visit Sequence | Info Card + Flow + automated follow-up email for first-time visitors planning a visit. |
| 4. New Visitor Follow-Up Sequence | Connect Card Info Card + Flow + automated $5 charity email for visitors who attend. |
| 5. Connect Card + Pre-Service Slides | Designed in Canva. Print-ready connect card and screen-ready pre-service slides (one for new visitors, one for bulletin) with QR code. |
| 6. !NEW! Weekly Bulletin | Post Collection created with first-edition template showing the structure, sections, and rhythm. |
| 7. !NEW! Ministry Post Collections | One Post Collection per ministry identified during intake. Each ministry gets a digital home. |
| 8. !NEW! Mission Control | Eight pre-loaded reference documents, installed as Posts in a private collection. |
#6, #7, #8 are new in v2 — these turn the package from “a nicer website” into “a communications operating system.”
How v2 maps to The 7 Building Blocks
| Building Block | Makeover Coverage |
|---|---|
| 1. Assign Levels to Every Ministry | Ministry Level Assignments template in Mission Control |
| 2. Publish Policy | Church Communications Policy installed in Mission Control |
| 3. Give Each Ministry a Home | Ministry Post Collections built for every ministry |
| 4. Supply Promotions Playbooks | Installed in Mission Control |
| 5. Create the Weekly Bulletin | Weekly Bulletin Post Collection installed with template |
| 6. Church Announcements Formula | Formula installed in Mission Control with examples |
| 7. Launch Your Central Hub | Full website + The Launcher + sequences + all infrastructure |
The methodology isn’t taught, it’s installed.
The makeover landing point
All makeover churches land on Standard ($99/mo) as the default — that’s where Posts, Sermons, and Messages live. Essential ($49 today / $65 at marketing-site launch) lacks those features, so makeovers can’t land there.
Complete ($199/mo) is offered as an upgrade during delivery — see delivery-sequence.
Who’s eligible
v2 opens to both new and existing Nucleus customers; rules differ by customer state. Existing Standard customers must commit to Complete before delivery; v1-history customers get the lighter Mission Control-only path. Full matrix: v2-eligibility-and-tracking.
Complete plan positioning — Pro Church Certified is the reason to upgrade
The v1 pitch failed because Standard churches came for communications and didn’t care about Giving/Media. v2 inverts the pitch:
Standard ($99/mo): We build your communications OS. Complete ($199/mo): We build your communications OS AND train your team to run it.
Under Complete: “Includes everything in Standard, plus a Pro Church Certified Scholarship for up to 3 team members (valued at $5,970), Nucleus Giving, and Nucleus Media.” Giving + Media become value-stack bonuses, not the argument.
The value math
| Item | Cost |
|---|---|
| Standard plan | $99/mo |
| Complete plan | $199/mo |
| Upgrade premium | $100/mo |
| 3 Pro Church Certified licenses (normal price) | $597/mo ($199 × 3) |
| Savings on Pro Church Certified alone | $497/mo |
Annual (with 2 months free on Complete):
| Item | Cost |
|---|---|
| Complete annual | $1,990/year |
| Standard annual (no free months) | $1,188/year |
| Annual upgrade cost | $802/year |
| 3 Pro Church Certified licenses (normal price) | $5,970 |
| Net savings in Year 1 | $5,168 |
Standard-plan churches can still purchase Pro Church Certified independently at prochurchcertified.com ($1,990 one-time or $199/mo × 12 per license).
Related
- arpu-targets — the $125 ARPU model this package supports
- delivery-sequence — the 7-day post-delivery upsell
- makeover-offer — offer landing page + sign-up modal
- claim-to-delivery-ops — claim → delivery operations
- 7-building-blocks — canonical methodology
- products — canonical pricing
- 2026-rebuild-spec — the marketing site that sells this
- competitive-landscape — why “communications OS” beats “all-in-one”