Current Priorities
For agents: This tells you what matters right now. When prioritizing or making tradeoffs, anchor here. Strategic context for why these priorities lives in 2026-chaos-era. Three is the limit. Church communications is the through-line.
This period (August 2026)
- Keep the Church Chaos Show shipping. The visit show is live. Episode 4. In-person church visits. Tentpole content of the era — keep producing, keep visiting churches.
- Deliver the V2 Makeover pipeline. 150+ V2 Makeovers in flight; ~30 V2 fully delivered and paying. 2,000+ Church Chaos audits already in. Existing-customer path is still real. Post-delivery 7-day email/SMS still runs. Do not carry old funnel math. Public page counter is lifetime, not the V2 figure.
- Operate and grow The Comms Dept. Live private beta, 6 paying. $299 / $1,999. Grow toward ~$100K. App in daily team use. This is still the single biggest lever in the long-term plan.
Three is the limit. Don’t add a fourth without removing one.
What we’re explicitly NOT doing right now
- Not running meaningful paid ads. Organic by design. Paid is later gasoline, not a failed launch. See paid-ads (historical / non-governing).
- Not adding new content topics outside the church communications through-line. The whole strategic point of the 2026 alignment is to not fragment focus across nine subjects again. If a content idea doesn’t ladder up to the comms through-line, it sits on the shelf for later, not in production.
- Not heavy talking-head video as the default format. Talking-head still has a place but it’s not the new default. New default is in-person, on-campus content with real churches. See 2026-chaos-era for why.
- Not treating SocialSermons as a growth initiative. Maintain ~$100K.
- Not inventing an editor / publishing workflow. Unresolved. GitHub is the corpus we have.
What “done” looks like
For each priority, a concrete signal:
- Show keeps shipping: new Church Chaos episodes continue; in-person visits continue; atomized content continues.
- Makeover pipeline moves: in-flight V2 makeovers convert to delivered and paying without inventing new funnel math.
- The Comms Dept operates weekly: Monday Weekly Package + Sunday Review loop running for paying churches; path toward ~$100K stays the growth job.
Annual themes (2026)
- The Chaos Era. Single through-line, single funnel, single thesis. See 2026-chaos-era.
- Implicit authority over claimed authority. Real church examples beat principles in the abstract. Every initiative this year shifts content toward evidence-based proof.
- Methodology + distribution as the AI-era moat. Anyone can spin up tools. Few have a methodology and an audience to put it in front of. Compound both.
Review cadence: Update at the start of each quarter. Don’t let this drift.