Current Priorities

For agents: This tells you what matters right now in 2026. When prioritizing or making tradeoffs, anchor here. Strategic context for why these priorities lives in 2026-chaos-era.

This quarter (Q2 2026)

1. Ship the first Church Chaos YouTube episode. Production-ready format. First episode in production. The visit show is the tentpole content of the era — until episode one ships, the rest of the strategy is theoretical.
2. Validate the audit → makeover → first-bill conversion math. Hit organic volume to populate real numbers in the paid-ads-formula tracker. Audit-to-acceptance rate, decline-at-delivery rate, annual share. Without these, paid spend can’t scale safely.
3. Launch The Comms Dept. Productize the offer end-to-end. Pricing locked (May 2026): three tiers — Starter $497/mo, Growth $997/mo, Scale $1,997/mo — based on church size, same deliverables across all. Five deliverables defined (2026-marketing-spec). Remaining work: marketing site build, onboarding flow, fulfillment of first 5–10 paying churches, validating deliverable cadence at real volume. This priority is the single biggest lever in the long-term plan — its ramp to the Comms Dept target is what enables the long-term investment plan.

Three is the limit. Don’t add a fourth without removing one.

What we’re explicitly NOT doing right now

• Not deploying paid ad spend. The funnel math isn’t validated yet. See paid-ads-formula §12 for the validation list.
• Not adding new content topics outside the church communications through-line. The whole strategic point of the 2026 alignment is to not fragment focus across nine subjects again. If a content idea doesn’t ladder up to the comms through-line, it sits on the shelf for later, not in production.
• Not heavy talking-head video as the default format. Talking-head still has a place but it’s not the new default. New default is in-person, on-campus content with real churches. See 2026-chaos-era for why.
• Not pursuing partnerships or integrations that distract from the funnel. If it doesn’t feed audits or improve makeover conversion, it’s a distraction this quarter.

What “done” looks like

For each priority, a concrete signal:

1. First Church Chaos episode shipped: episode live on YouTube, short-form clips deployed, organic audit submission lift measurable.
2. Funnel math validated: at least 200 organic audits with real conversion data populated in the paid-ads-formula tracker, sufficient to confirm or revise the $30 max-CAC target.
3. The Comms Dept launched: pricing finalized ✓ (Starter / Growth / Scale at $497 / $997 / $1,997). Marketing site live. Fulfillment running for first 5–10 paying churches with the 5-deliverable cadence executing on time. Brady out of the conversational-close bottleneck.

Annual themes (2026)

• The Chaos Era. Single through-line, single funnel, single thesis. See 2026-chaos-era.
• Implicit authority over claimed authority. Real church examples beat principles in the abstract. Every initiative this year shifts content toward evidence-based proof.
• Methodology + distribution as the AI-era moat. Anyone can spin up tools. Few have a methodology and an audience to put it in front of. Compound both.

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Review cadence: Update at the start of each quarter. Don’t let this drift.