Company Profile
For agents: This is the canonical “who we are” doc. If anything here conflicts with what you find elsewhere, this wins — unless a live public source is more current for a specific offer. The methodology behind everything we do is documented in 7-building-blocks — read it before working on anything communications-related.
Mission & values
Mission: Create things that bring a little more Heaven to Earth with the people we love.
The mission and the 9 named values — The family you choose, VIBES., Say the quiet part out loud, Clear the runway, Bring Heaven to Earth, Yes be yes/no be no, Calculated delusion., Infinite upside, Solutions first. — are the why and the rules of the road. They precede strategy. Read them before working on anything that requires judgment about what’s OK to do (especially persuasive copy, pricing decisions, and any external communication).
Full text and how agents should apply them: mission-and-values.
What we do
Pro Church Tools helps churches navigate the biggest communication shift in 500 years.
That’s not marketing speak — it’s the actual frame. The disciplines we cover all sit under “creative ministry”:
- Photography
- Videography
- Logo & Branding
- Live Production
- Website
- Communications
- Social
- Promotions
- Building Your Team
Our specific lane is church communications. That’s where most of our work lives because it’s largely a blue ocean — most other players in church creative ministry focus on Sunday production (lighting, sound, stage), giving, or church management solutions. We don’t.
What we explicitly don’t do
- Sunday live production — lighting, soundboard, FOH mixing, that whole world. Not our expertise. Plenty of others cover it.
- We’ll occasionally make content around live production because it’s popular, but it’s not where we live.
We do cover the communications layer of Sunday — stage announcements, the pastor’s framing, next-step promos, bulletins, pre-service slides — because those are communications, not production.
Who we serve
Customer: Christian churches, primarily Protestant evangelical. ~90% of paying customers are in the US. Buyer is an individual at the church — usually the lead pastor at smaller churches; an executive / youth / worship pastor at larger ones (depending on which department’s comms problem drove the buy). Full ICP detail at customer.
- Audience reach: ~500,000 churches and ministry leaders worldwide (free content + email list)
- Paying customer base: sharply concentrated in the US — see customer for the geographic + buyer-role breakdown
The problem we’re solving
When we incorporated in 2014, we were helping churches set up Facebook pages. Today, it’s bigger:
- Internal chaos around how communications get planned, approved, and executed inside a church.
- External bloat and chaos in announcements and promotions — too many things being yelled at the congregation, none of them landing.
Why this matters: communications touches everything in a church. Giving, volunteering, small groups, the sermon, the announcements, the slides before service. Unlike social media or website design (which are corners of a church’s operation), communications is the connective tissue. That’s why this market is high-leverage — it’s untapped and it affects every church.
Shape of the business
- Founded: 2014 (incorporated). 15 years of operating presence in the space.
- Founder & director: Brady Shearer
- Team: The broader company is approximately 25 people, in two layers:
- Executive 7 — the inner-circle leadership team (Nucleus GM, Makeovers Director, Customer Success leads ×3, Director of Creative, SocialSermons GM/Producer). All are also the responsibility-share team for The Comms Dept. Roster + roles in team (sensitive — internal only).
- SocialSermons production team — 3 full-time salaried employees dedicated exclusively to SocialSermons, plus contractors, reporting up through the SocialSermons GM. Richard Tandirerung left end of July 2026. He was a remote employee, never executive 7.
- Structure:
- Remote employees, each dedicated to a specific product (most remaining remote staff work on SocialSermons)
- Executive team based in Niagara Falls, Canada — touches every product
- Engineering team in Coeur d’Alene, Idaho — this is Foyyay, a separate company, NOT direct PCT employees (see nucleus-history)
- Status: independent, profitable since day one
Products
Active
Nucleus — church website builder + communications platform. Launched 2017.
- ~$275K gross MRR. Do not treat this as PCT revenue.
- Includes The Launcher, a free embeddable widget.
- Engineering team: Foyyay in Coeur d’Alene, Idaho. See nucleus-history.
- Nucleus is the only major product not wholly owned by Pro Church Tools.
SocialSermons — productized done-for-you social media service.
- ~$100K USD MRR. Maintain, not a growth initiative.
- Churches send weekly sermon videos; we turn them into social content and schedule (with approval).
- 3 full-time salaried employees dedicated exclusively to SocialSermons, plus contractors + one exec overseeing among other duties.
Pro Church Certified — Open-enrollment certification program for churches.
- $1,990 one-time per license (or $199/mo × 12). 30-day money-back.
- 350+ churches / 42 US states. SEU partnership is live.
- Training/capability layer in the Nucleus ecosystem, particularly the Standard → Complete lever (3 seats, approximately $6,000 of stated value). Still used at Makeover delivery; not only Makeover fulfillment.
The Comms Dept — done-for-you communications service. Live private beta, 6 paying. App in daily team use. $299 / $1,999. Grow toward ~$100K. No public offer page.
Portfolio posture (August 2026)
- SocialSermons: maintain ~$100K
- The Comms Dept: grow toward ~$100K
- Nucleus: ~$275K gross MRR (not PCT revenue)
- PCT goal is $100K+ monthly economic contribution (already exceeded). PCT side of Nucleus currently receives more than $100K USD/month.
Paid ads: none meaningful as of August 2026. Organic by design. Later gasoline, not a failed launch.
Distribution / content engine
The company is built on the back of content marketing. Brady Shearer and Pro Church Tools are among the most trusted, authoritative voices in church marketing/communications.
- YouTube (main): ~160k subscribers (since 2012)
- Podcast: still ships every Wednesday. Reactive format was not implemented. Running since ~2012-2014, approaching 1,000 episodes.
- YouTube (podcast channel): ~13k subscribers (started ~2023)
- Instagram: ~170k
- TikTok: ~115k
- Facebook: ~30k
- Twitter/X: ~10k
- Newsletter / email list: ~65k
- ProChurchTools.com: historically a heavily-trafficked blog; still the home base
- Church Chaos Show: shipped. Episode 4. In-person church visits.
- Masterclass: shipped May 2026 (Chaos Era kickoff).
What makes us the obvious pick
- Specialization in church communications — most competitors are generalists, focused on Sunday production, or both. We’re not.
- The 7 Building Blocks methodology — our core IP for solving communications chaos. The through-line of everything we teach, build, and deliver. See 7-building-blocks.
- 15 years of brand authority — trusted, known, consistently shipping free value for over a decade.
Strategic posture
In our earlier era, we won by going narrow — talking about church social media (and other niche topics like video announcements) when no one else was, establishing voice without competition. The downside: we couldn’t speak to all churches because the subjects we covered weren’t truly universal for every person in every church.
Now we operate from a stronger position: speaking to all churches about the through-line that touches every part of their operation - communications. That’s the frame to keep when making product, content, and positioning decisions.
2026 is the operationalization of this posture — the “Chaos Era.” Still the operating strategy. Church communications is the through-line. The 7 Building Blocks are the methodology. Church Chaos is the diagnostic and content. Free Makeovers + Nucleus are the major conversion path. The Comms Dept is the live done-for-you layer. Strategy is current; May mechanics are not automatically current. See 2026-chaos-era.