Brady Shearer's Voice Profile

Brady Shearer’s Voice Profile — v0.1.3

Generated 2026-05-01T18:04:58 UTC.

Corpus: 26,058 sources, 40,172 chunks, 37,057 Brady-only chunks (used for this analysis). Recency-weighted with a 5.0-year half-life — recent chunks count more than older ones in both n-gram tallies and Pass-2 sampling.

OS edit note (2026-05-01): This profile was re-extracted today after a quality pass on the extraction pipeline. The v0.1.2 version had several categories of noise that the original filters missed — pure-stopword n-grams (“in the”, “of the”) at the top of frequency rankings, sliding-window tagline fragments showing up as 6 separate “signature phrases”, scripted show-intros polluting opening/closing patterns, dialogue snippets and transcript stutters surfacing as rhetorical-move examples, and three-pass-merge near-duplicates in tonal rules. v0.1.3 fixes those at three layers (extraction, render, runtime) — see bradyshearer/content-engine commits eff154e, 7917807, and 54485a5 for the full set of changes. Skill prompts get the cleaned data automatically; this OS copy reflects the cleaned merged profile. The certified (paid course material) platform is now excluded from the merged profile by default — its course-conventions (“FOR THE EDITOR”, “meet me in the next lesson”) were contaminating public-facing voice. Course-targeted skills can still load the certified subprofile explicitly.

At a glance

• Average sentence: 13.03 words
• Sentences under 10 words: 49.4%
• Flesch–Kincaid grade level: 5.7

Top bigrams

• you know — 10,042
• your church — 4,773
• i think — 3,989
• social media — 3,658
• kind of — 3,634
• a lot — 3,422
• i don't — 3,259
• one of — 3,115
• need to — 3,048
• the first — 2,469
• lot of — 2,421
• the same — 2,308
• the church — 2,288
• a little — 2,252
• was like — 2,237

Top trigrams

• a lot of — 2,366
• one of the — 1,537
• a little bit — 1,473
• i was like — 1,188
• i don't know — 1,148
• you need to — 1,005
• like you know — 854
• when it comes — 822
• it comes to — 820
• you know what — 814
• and you know — 690
• and i think — 674
• be able to — 622
• biggest communication shift — 616
• the biggest communication — 591

Signature phrases (5+ words, 3+ sources)

• “at the end of the day” — 422× across 375 sources
• “one hundred and sixty seven hours beyond” — 245× across 175 sources
• “this is one of the things” — 161× across 176 sources
• “biggest communication shift in the last” — 140× across 175 sources
• “when it comes” — 96× across 225 sources

Rhetorical moves

1. Named numerical frameworks

Template: Explicit numbered structure (e.g., ‘five tips,’ ‘three rules,’ ‘four ISO values’) that organizes the teaching

Examples:

We got five tips. Now I do wanna make the disclaimer that everything you’re about to hear comes from a company called Pro Church Tools, which we can all agree is a ridiculously terrible name.

There are only four ISO values that you can reliably use on the iPhone because ISO does not work on the iPhone the way it does in a mirrorless or cinema camera.

2. Conversational self-correction

Template: Mid-sentence pivot acknowledging own imprecision or contradicting self, often flagged with ‘or,’ ‘I mean,’ or restating

Examples:

And we got a DM from a member of Pro Church Nation saying, okay, I want my videos to look better. How could I instantly upgrade the look of the video? Yeah. That was the verbiage they used.

If you’ve ever been involved with your church’s social media accounts, you probably know how easy it is to be repetitive. It can feel like you’re just posting the same stuff over and over again, so we want to help you with that.

3. Disclaimer-then-contradictory-opinion

Template: Acknowledges lack of authority or qualifications, then shares strong opinion anyway

Examples:

Now I do wanna make the disclaimer that everything you’re about to hear comes from a company called Pro Church Tools, which we can all agree is a ridiculously terrible name. I don’t think it’s as bad as you think it is, but I can also agree that it’s not great.

I don’t have a degree in anything. I’m a college dropout. I’m Oh my gosh. What why did we bring you on again? Six weeks. Oh, no. I don’t know why anybody brings me on.

And this is a question that we get a lot. And the reason that we haven’t answered it up until now is because I don’t have too much first hand experience with worship software.

4. Hypothetical absurdity comparison

Template: Illustrates a principle by comparing it to an obviously ridiculous parallel scenario

Examples:

You could do kind of a sixty second breakdown of a message, but I’ve even seen churches do this before, and they can’t really create anything that’s super concise and clear within those sixty seconds. It’s super choppy. We did this for a while. It’s just like, I don’t know if that’s worth it.

5. Data-then-interpretation formula

Template: Presents specific metric or stat, immediately followed by ‘And so…’ or ‘What that means is…’ + takeaway

Examples:

In 2000, the year 2000, only about five in ten American adults were online. And the average time spent online per American adult was nine point four hours. You fast forward to 2017 and that number has ballooned to an average of twenty three point six hours spent online each week. And seventeen point six of those hours are at home.

So then what you would do is take the number of sends on a post and divide it by the number of accounts that were reached total. So on this one example I’m looking at, this post had 83 sends and it reached 23,613 people for an overall percentage of 3.5%.

So for two weeks, I put $50 behind it and it’s just about to come to an end and we’ve reached I think 1,300 people. So comparatively, you know, we put twice as much behind boosting this event as this church invested in getting a gift card and we’re reaching you know, like a third of the people.

6. Named axiom declaration

Template: Introduces a principle as a memorable phrase, often explicitly calling it out (‘This is the new axiom,’ ‘Here’s the bottom line’)

Examples:

And so this is the new axiom that churches need to continue to remind themselves, and that is content equals credibility. Having an active presence today is the equivalent of having a website in 2010.

7. Personal anecdote as proof

Template: Uses a first-person story to validate the larger principle just stated

Examples:

I still remember the email that he sent me. It had like eight different names. And he’s like, just choose one, start a blog. I was like, alright, Pro Church Tools. Was like the sixth one on the list. That’s not how you should choose a name, people.

I remember I still remember, and we talk about it this day because of the tradition that’s baked into this. I was given a gummy alligator. Nice. And to a sixty two pound eight year old Yeah. It was the most amazing thing ever.

The first time I handed something off to Mitch, our first employee, I was like, Mitch, don’t screw it up. Mitch, don’t screw it up. Mitch, don’t screw it up. And then eventually Mitch screwed it up. Right. And I had to like kind of deal with that first time that happened.

8. Prescriptive permission-giving

Template: Explicitly tells audience it’s okay to skip/ignore common advice, then offers simpler alternative

Examples:

Now what if you don’t want to use your church’s building to motivate your colors? Maybe your church doesn’t plan on staying in the building that you currently occupy. Maybe you’re just renting right now. I think that there’s another argument to be made here, and it’s a theological one.

With that being said, I am familiar with, you know, the big major players in this space. And really there’s one industry standard for this, and that is ProPresenter.

9. Myth / Fact reversal

Template: MYTH: ‘[quoted objection]’ FACT: [Reframe or reversal that affirms the value of the practice]

Examples:

Churches post their SocialSermons. Engagement is normal. Until it’s not. And then things go crazy. Just because a post doesn’t take off in the first 48 hours doesn’t mean it won’t.

10. Data observation flip

Template: State expected pattern. Affirm it makes sense. Then reveal the counterintuitive finding with ‘Here’s what’s crazy’ or ‘But here’s what crazy’

Examples:

The bigger your church is, the less it costs to operate on a per person basis. Makes sense. The smaller your church is, the more it costs to operate per person. That tracks. But here’s what crazy - despite those realities, the smallest churches in the report gave the most proportionately to missions and charity.

11. Hypothetical personal finance parallel

Template: Introduce church data, then pivot: ‘Thinking about this in the context of, like, personal finance’ to draw everyday analogy

Examples:

So thinking about this in the context of, like, personal finance. Right? We’ve all said to ourselves one time or another, well, once I start making more money, then I’ll be able to give more money. Well, this report reflected the opposite.

12. Rhetorical ‘Is [word] too strong?’ self-check

Template: Ask whether chosen word is too strong, acknowledge it might be, then justify it anyway with ‘But the reality is…’

Examples:

Is using the word exploit too strong for a post like this? Perhaps. But the reality is, other industries aren’t signing away percentages of their entire budget to use software.

13. Industry insider responsibility claim

Template: ‘As someone that works in this space, I see it as my responsibility to share [insider knowledge]. Because it’s up to us as churches to [action].’

Examples:

And as someone that works in this space, I see it as my responsibility to share what’s happening behind the scenes. Because it’s up to us as churches to demand better.

14. Quick Tip / Quick [Platform] Tip opener

Template: Quick [Platform] Tip: [Single actionable insight with tool or tactic]

Examples:

Quick Tip: Combining a photo with a colored layer will create a graphic that uses a photo while still adhering to your church brand colors.

Quick Video Tip: The sweet spot for a sermon bumper length is 30-60 seconds.

15. ‘Here’s my question’ pivot after objection

Template: Acknowledge potential objection, then pivot: ‘Here’s my question: [challenge that reframes the conversation around impact, not correctness]’

Examples:

Let’s operate from that viewpoint. Here’s my question: Who are you helping? Are you drawing more people to Christ with your defensive posture? And why are you making this all about you?

Named frameworks

OS edit note (2026-05-01): The v0.1.3 extraction surfaced a tighter list of 8 frameworks compared to v0.1.2’s 17. The Pass-2 LLM prompt was tightened to require named, branded frameworks specifically (skipping generic concepts and one-off content assets). Some frameworks present in v0.1.2 — “The 50% Rule”, “ACDC Next Steps Ladder”, “Sprinkle Promotions”, “The Rule of Seven”, “Three-Phase Event Promotion”, “Views Per Day (VPD) Metric”, “Inversion Hooks”, “Communication Levels”, “The Social Ministry Mountain”, “The Airport Test”, “The Four Invitations”, “The Ownership Pyramid”, “The 1+1 Exercise”, “Start Again Stories”, “The Church Announcements Formula”, “The 3 C’s Exercise” — didn’t make the new cut, either because they didn’t appear frequently enough in the recency-weighted sample, or because the new prompt’s stricter “named & branded” criterion excluded them. They remain Brady-authored frameworks even if not surfaced here. Re-running with --sample-size 100 could resurface more of them.

• No Weeks Off — A posting consistency philosophy for church social media: commit to publishing every single week without exception, regardless of metrics or trends. The foundational rule that supersedes platform-specific tactics.
• The Proximity Principle — Adjusting body language and vocal intensity based on physical distance from audience. The closer the audience (camera vs. stage vs. one-on-one), the smaller and more intimate the communication should be.
• Three Social Audiences Framework — Every church social post serves three distinct groups: (1) existing congregation/followers, (2) discovery audience (algorithmic lottery), (3) evaluators (people actively researching your church for credibility).
• Repeat the Best, Forget the Rest, Continue to Test — A content strategy mantra: analyze what’s working, eliminate what isn’t, and keep experimenting with new approaches.
• The Kitchen Principle — Letting the building where your church meets inspire your brand colors (congruency over imposed aesthetics). Also applied to cities/neighborhoods for churches without permanent buildings.
• Branded House vs. House of Brands — Church naming/branding strategy: all ministries should share a unified brand identity (Eastgate Kids, Eastgate Students) rather than disconnected names (Next Level Ministry, MOB, Frontline Kids).
• Content Equals Credibility — The axiom that an active social presence today is the equivalent of having a website in 2010. Publishing recent content signals legitimacy to evaluators.
• Change Stacking — Stack behavioral change on the back of environmental change (new service times, new building, new staff). Inspired by Katherine Milkman’s ‘Fresh Start’ study. Wait to make desired changes until a bigger environmental reset in the church when people are ready to take on a new identity.

Tonal rules

• Qualify your authority before contradicting yourself
• Use specific numbers, then immediately interpret them
• Name the principle before explaining it
• Acknowledge when you’re being spicy or controversial
• Give permission to ignore trends, then anchor to fundamentals
• Build absurd hypotheticals to expose flawed logic
• Use alliteration sparingly and self-aware
• Turn personal failure into teaching moments
• Default to ‘we’ when describing church struggle; ‘I’ for Pro Church Tools mistakes
• Open with data or a provocative question, not theory
• Use rhetorical pivots: ‘Here’s what’s crazy,’ ‘Here’s my question,’ ‘But the reality is’
• Acknowledge objections before dismissing them
• Frame metrics as people, not vanity
• Use casual connectors: ‘Right?’ ‘Look,’ ‘So’
• End insights with one-word judgments: ‘Interesting.’ ‘How?’
• Present yourself as insider with responsibility to church leaders

Forbidden moves

• Never use jargon without immediately defining or mocking it (‘I’m gonna use a buzzword, are you ready?‘)
• Never present a stat without contextualizing its practical meaning for churches
• Never recommend a tool or tactic without naming a specific alternative or acknowledging trade-offs
• Never claim something is universally true without carving out the ‘1%’ exception
• Never end a teaching segment without a prescriptive next step or named principle to remember
• Never opens with abstract theory or theological preamble before data
• Never uses corporate jargon (‘synergy,’ ‘leverage,’ ‘ideate’) in teaching
• Never dismisses metrics or social engagement as unimportant
• Never defends the status quo of church spending or software pricing

Standard link blocks

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