Pro Church Tools — Company OS

Makeover Funnel

2 min read

The Makeover Funnel

The conversion engine of the 2026 Chaos Era. Audit → Makeover Offer → Makeover Delivery → Upsell.

Canonical live source for the public offer: https://www.nucleus.church/makeovers
Claim: https://app.nucleus.church/purchase/makeover

Do not treat the public page counter (~1,181 Makeovers Delivered) as the V2 delivered figure. That counter is lifetime / page number. Current V2: 150+ in flight; ~30 fully delivered and paying. 2,000+ Church Chaos audits.

The existing-customer Makeover path is still real. Post-delivery 7-day email/SMS still runs. Scripts and copy in this folder are the last written version, not line-by-line re-verified against the live product.

The flow

  1. Church requests audit at churchchaos.com via form-copy
  2. Pre-sequence email/SMS confirms receipt (in follow-up-sequence)
  3. Audit delivered within 24 hours — see audit-example-beta for historical shape and church-chaos-index for methodology
  4. 7-day conversion sequence fires (Day 0–7) — emails + SMS in follow-up-sequence, driving toward “Claim Your Free Makeover”
  5. Makeover offer — public stack is governed by the live page, not the May 13-item list. See makeover-offer
  6. Optin landing page copy in optin-page (last written version)
  7. Makeover production — live page: ~6 weeks (claim ~5 min → book week 1 → shoot weeks 2–4 → build weeks 4–5 → delivery week 6)
  8. Delivery + 7-day upsell sequence — still runs. See delivery-sequence. Standard ($99/mo) → Complete ($199/mo) with Pro Church Certified scholarship (3 free seats, ~$5,970) used at delivery. The public page does not mention Pro Church Certified, Complete, Essential, or The Comms Dept.
  9. The Comms Dept branch — still a real path. See Part Three of follow-up-sequence (last written version).

What’s in this folder

Live (do not rewrite scripts this pass):

  • makeover-offer.md — public offer now points at the live page; keep car/gas, $99, photographer, decide-at-delivery, card-at-claim, 7-day free hosting
  • v2-eligibility-and-tracking.md — eligibility + existing-customer routing. Path is current; last written version
  • existing-customer-reply-scripts.md — existing-customer path is still real; scripts last written
  • claim-to-delivery-ops.md — claim → delivery ops; last written version
  • delivery-sequence.md — post-delivery 7-day email/SMS still runs
  • follow-up-sequence.md — post-audit conversion sequence still runs
  • delivery-rules.md — send timing rules
  • loom-script.md — delivery Loom script
  • form-copy.md — audit form copy
  • optin-page.md — opt-in landing copy

Historical / non-governing (kept, not deleted):

  • v2-package.md — May 13-item / 8-deliverable stack. Public offer is now the live 4-piece $10,335 page
  • arpu-targets.md — May ARPU model. Do not carry old funnel math as current
  • audit-example-beta.md — beta format reference

Graph View