Pro Church Tools — Company OS

Makeover Funnel

2 min read

The Makeover Funnel

The conversion engine of the 2026 Chaos Era. Audit → Makeover Offer → Makeover Delivery → Upsell.

The flow

  1. Church requests audit at churchchaos.com via form-copy
  2. Pre-sequence email/SMS confirms receipt (in follow-up-sequence)
  3. Audit delivered within 24 hours — see audit-example-beta for shape and church-chaos-index for methodology
  4. 7-day conversion sequence fires (Day 0–7) — emails 1–7 + 3 SMS in follow-up-sequence, driving toward “Claim Your Free Makeover”
  5. Makeover offer lives at makeover-offer — what’s included, “what’s the catch?” modal, sign-up flow, The Comms Dept branch trigger
  6. Optin landing page copy in optin-page
  7. Makeover production runs 14–45 days (30 average)
  8. Delivery + 7-day upsell sequence — emails 1–6 + 3 SMS in delivery-sequence, driving Standard ($99/mo) → Complete ($199/mo) upgrade with Pro Church Certified scholarship as the lever
  9. The Comms Dept branch — fires when church selects “haven’t figured out who runs it yet” on Screen 7 of the modal. See Part Three of follow-up-sequence.

What’s in this folder

  • v2-package.md — what a v2 makeover delivers (8 deliverables, Mission Control, building-blocks mapping, value math)
  • v2-eligibility-and-tracking.md — eligibility model + resolution algorithm + tracking infrastructure for new and existing-customer pipelines
  • existing-customer-reply-scripts.md — Templates A/B/C the team uses when an existing Nucleus customer self-identifies via the Screen 8 secondary CTA
  • makeover-offer.md — the offer landing page copy, “what’s the catch?” handling, 8-screen sign-up modal (Screen 8 includes the existing-customer secondary CTA)
  • claim-to-delivery-ops.md — operational manual for the new-customer claim → delivery pipeline across the V2 sheet, Comms Dept admin, and Nucleus admin
  • delivery-sequence.md — Day 0-7 post-delivery upsell sequence (6 emails + 3 SMS), Standard → Complete upgrade with Pro Church Certified scholarship
  • follow-up-sequence.md — Day 0-7 post-audit conversion sequence (7 emails + 3 SMS) + The Comms Dept branch
  • delivery-rules.md — email + SMS timing rules (4-hour delay, time-of-day window, blackout days, 4-hour minimum gap between same-medium sends, test mode)
  • arpu-targets.md — Makeovers v2 ARPU model. Goal is $125/month (2.5× v1’s $50)
  • audit-example-beta.md + audit-example-beta.pdf — real audit from beta testing (Bethany Community Church); format/shape reference
  • form-copy.md — Church Chaos Index form copy (5 steps + confirmation)
  • optin-page.md — Church Chaos opt-in landing page copy

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