Pro Church Certified — 2026 Permanent Landing Page
For agents: This is the canonical sales page copy for Pro Church Certified, used at prochurchcertified.com. Editorial notes from the source doc (e.g., “Remove date timestamp in pill”) are preserved for fidelity. When updating page copy live, update here first to keep the OS in sync.
SEO
Sales Page
- Title: Pro Church Certified - Church Creative Training & Certification
- Meta Description: The only certification program built for church creatives. Master photography, video, social media, live production & team building.
NAV
- Modules
- Pricing
- FAQs
HERO
- Top-Left: Pro Church Certified logo
- Headline: Stop figuring it out alone. Start following a proven system.
- Byline: The only certification program built specifically for church creatives—from photography to live production to building your team.
- CTA I: Register Now
- CTA II: Explore Curriculum
- Stats row: ✓ 350+ certified churches ✓ 42 US states represented ✓ 8 countries worldwide
PAIN SECTION
Headline: The hidden cost of figuring it out yourself
Copy: Let’s do the math on the 90 days:
- 8 hours watching YouTube tutorials that didn’t quite fit your situation
- 6 hours preparing graphics and announcements that people still ignored
- 4 hours troubleshooting livestream issues you could’ve prevented
- 5 hours scrolling Instagram wondering how other churches make it look easy
- 3 hours in meetings explaining to your pastor why you can’t implement what they saw at the megachurch conference
- ∞ hours wondering if you’re even qualified to be doing this
= 26+ hours you’ll never get back.
And that’s just 90 days. Multiply that by four years, and you’ve spent entire months of your life reinventing wheels that already exist.
There’s a better way.
In our inaugural year, 350+ churches enrolled - from 42 states and 8 countries. Solo volunteers in small-town Iowa. Creative directors at megachurches in Texas. Youth pastors in Canada. All figuring out the same thing: there’s a better way than YouTube University.
TESTIMONY #1
Excerpt: “It’s an investment that will pay back tenfold in your craft and most importantly in your ministry.” — Hope Schools, Social Media Specialist, Phoenix, Arizona
Photo: Need placeholder, this will be a person holding their Certificate
Full-Testimony (in lightbox upon click):
“This course is designed for those working at a church who find themselves as the primary creative. Those wearing many hats and wanting to execute every area of creativity with excellence and know-how. The course direction, downloads, and instruction were well organized, highly thought out, thorough in detail, and generous with practical downloads that I will keep and reference well into my time in ministry as a creative. If you want to jumpstart and/or hone your creative skillset in a specific-to-ministry, educational setting - you need to take this course! It’s an investment that will pay back tenfold in your craft, and most importantly in your ministry as a creative.” — Hope Schools, Social Media Specialist, Phoenix, Arizona
MODULES
Module videos and photos here
Headline: From ‘winging it’ to ‘we’ve got this’ in 9 modules
Byline: Every Sunday you’re figuring out camera angles, social posts, and sermon graphics on the fly. By the time you finish Certified, you’ll have a system for all of it - and the confidence to train someone else.
Lower Copy: Here’s the problem: YouTube University leaves you with 47 tabs open and no clear path forward. You know some of what you need, but you’re missing the foundations that make everything else click. That ends here.
Module 1 = Photography (Establish) Learn to capture powerful images that reflect the heart and soul of your church’s mission & message.
Module 2 = Videography (Establish) Plan and produce videos that expand your church’s reach and make an impact online.
Module 3 = Logo & Branding (Establish) Design a brand that’s memorable, cohesive, and reflects your church’s unique identity.
Module 4 = Live Production (Build) Master the tools and systems needed to stream your church services seamlessly and effectively.
Module 5 = Web (Build) Build a modern, user-friendly website that serves as your church’s 24/7 ministry hub.
Module 6 = Communications (Build) Craft compelling messaging, streamline internal workflows, while always keeping your congregation in the loop.
Module 7 = Social Media (Grow) Leverage social platforms to engage your audience and share your church’s message with the world.
Module 8 = Promotions (Grow) Execute campaigns that drive attendance and spark excitement for your ministry events.
Module 9 = Building Your Team (Grow) Recruit, train, and lead a creative team to bring your church’s vision to life and grow your ministry for years to come.
Testimony: “I’ve poured all I’ve learned in 15 years of ministry into Pro Church Certified to help your church grow.” — Brady Shearer
Editorial note: Remove date pill buttons from module cards
WHO IS THIS FOR
Headline: Who is Certified for?
For lead pastors who can’t find the right people
Finding qualified creatives is nearly impossible. Training the people you already have? That’s doable. Certified is your engine for developing a creative team that can actually execute.
For churches tired of ‘good enough’ creative
You’ve always cared about design, production quality, and attention to detail. You just didn’t have a structured path forward. Certified is that path.
For solo creatives drowning in responsibilities
You can do a little of everything. Problem is, you’re responsible for all of it. Certified helps you systematize the chaos so you’re not just surviving - you’re thriving.
For tech volunteers who learned everything on YouTube
You’re passionate about production and tech, but you’ve been piecing it together from random tutorials. Certified gives you real training so you can lead with confidence.
For small churches punching above their weight
Limited budget doesn’t mean limited impact. Certified helps you maximize what you have and execute at a level that surprises people.
For directors who need their team on the same page
You’ve got willing people. What you need is a unified vision and a clear plan. Certified aligns your team so everyone’s moving in the same direction.
INSTRUCTOR
Headline: Your instructor, Brady Shearer
Copy: Followed by more than 500,000 ministry leaders, creatives, and pastors worldwide, Brady Shearer is one of the most trusted voices in church communications. For more than 10 years, Pro Church Tools has been helping churches navigate the biggest communication shift in 500 years.
Pro Church Certified is a first-of-its-kind professional training program for creative ministry leaders and volunteers.
MODULE 1 EXPLORE
Editorial note: Add timestamps for each lesson
- Pre-Headline: Preview Your Certification
- Headline: What’s inside?
- Byline: All nine modules in Pro Church Certified have four essential components: teaching, downloads, workshop, exercise.
Photography (Module 1)
Below you’ll see the scope for the first module.
Teaching
- Church Photography Foundations [6:59]
- Exposure & Light [13:11]
- Focal Length & Composition [6:16]
- The Sunday Morning Shot List [7:38]
- Etiquette & Release Forms [7:21]
- Mobile Photography Blueprint [5:37]
- Disposable Camera Photography [9:39]
Workshop
- Mobile Photography Editing Session [18:33]
- Lightroom Editing Session [9:56]
Downloads
- Lightroom Presets
- The Sunday Morning Shot List Guide
- iPhone Photo Settings Cheat Sheet
- The Mobile Photography Editing Formula
- Exposure Triangle Cheat Sheet
- Camera Frame Guide
- RAW Photos For Practice
- Church Photo Release Form Template
Exercise
- Church Photoshoot: 10 Edited Photos
VIDEOGRAPHY (Module 2)
CTA = Click here to preview
Teaching
- Videography Fundamentals [11:14]
- Choosing & Operating Your Camera [12:29]
- Cinematic Lighting Setups [17:34]
- Audio Production & Editing [14:16]
- Video Editing & Color Grading [33:54]
- Testimony Videos: Ultimate Guide [12:46]
- The Mobile Videography Blueprint [11:18]
- The Perfect Photo & Video Kit for Church [5:31]
Workshop
- Mobile Cinematography Editing Session [3:59]
- Church Video Studio (Behind The Scenes) [19:13]
- Church Podcast Set (Behind The Scenes) [13:06]
Downloads
- Step-By-Step Cinematic Lighting Diagrams
- Testimony Video Cheat Sheet
- iPhone Video Settings Cheat Sheet
- The Best Church Cameras Buying Guide
- Camera Codec Explainer Cheat Sheet
- Sensor Size Comparison Chart
- Camera Specs Comparison Sheet
- Pro Church Tools LUT
- The Pro Church PowerGrade System
- Apple LOG Conversion LUT
- Adobe Audition Editing Preset
- Auphonic Mastering Settings Tip Sheet
- White Balance Video Cheat Sheet
- 4:3 Frame Overlay
- The Perfect Video & Photo Kit - Gear Guide
- RAW Footage For Practice
Exercise
- Mobile Cinematography Editing Session
LOGO & BRANDING (Module 3)
Teaching
- Church Branding Foundations [12:43]
- Brand Strategy (and Start Again Stories) [11:48]
- A Church’s Name [8:52]
- The Logo [15:22]
- The Colors [12:18]
- The Typography [10:16]
- Personality & Voice [14:44]
Workshop
- Creating Your Church’s Brand Guide [5:49]
- Church Logo Design Process (Start To Finish) [12:16]
Downloads
- Church Branding Foundations Cheat Sheet
- Church Branding Basecamp Guide
- Brand Guides for Church [Examples]
- Church Brand Guide Template
- The Church at Palm Springs Brand Guide [Canva]
- Start Again Stories Cheat Sheet
- Brand Color Extraction Tool
- Church Logo Design Template [Sketch]
Exercise
- Church Brand Guide: Submit Your Finished PDF
LIVE PRODUCTION (Module 4)
Teaching
- The Essentials Of Live Production [11:20]
- Top Camera Angles to Enhance Your Church Live Stream [11:39]
- Simple & Affordable Live Stream Setups (That Still Look Awesome) [8:43]
- The Mega Live Stream Setup Operation [9:48]
- Lyrics, Lower Thirds, and Slides [7:53]
- Advanced Graphics & Animations (SuperSources) [11:05]
- Church Online Hosts: The Complete Guide [13:40]
Workshop
- Sunday Service Video Director (Live BTS) [35:52]
- Building Our Steadicam Live Stream Rig [5:23]
Downloads
- Live Production Flow Charts
- Church Live Stream Glossary Of Terms
- Camera Position Cheat Sheets
- The Church Online Host Cheat Sheet
- Online Church Attendance Guide
- SuperSource Hosting Template with Lower Third
Exercise
- Live Stream: Next Steps Exhibit
WEB (Module 5)
Teaching
- The Church Website Blueprint [17:51]
- Building Your Pages [12:01]
- Banners, Info Cards, The Launcher, & Prayer [19:23]
- Navigation, Footer, & Domains [10:03]
- New Visitor Follow-Up Sequence [14:25]
- Plan A Visit Sequence [3:42]
- Google Business Profile For Churches [6:38]
Workshop
- Church Website Build (Start To Finish) [23:47]
- Customizing Your Church’s Connect Cards [5:04]
Downloads
- The Church Website Master Chart
- Modern Connect Card Templates
- The Church Website Page Template Library
- Canva Church Website Hero Image Template
- The Ultimate New Visitor Follow-Up Sequence
- The ‘Plan-A-Visit’ Sequence Framework
- Church Website Photography Checklist
- Free Church Website Makeovers
Exercise
- The Launcher: Install + Configure
COMMUNICATIONS (Module 6)
Teaching
- Church Communications Policy (6 Rules) [21:33]
- Ministry Tiers Organization [6:59]
- Communication Levels Playbook [9:39]
- Posts (Your Secret Weapon) [11:12]
- The Central Hub [17:25]
- Request System & Timelines [6:26]
- Copywriting [15:15]
Workshop
- Writing Your Church Promos From Scratch [12:05]
- Customize Pre-Service Slide For Weekly Bulletin [1:57]
Downloads
- Church Communications Policy Cheat Sheet [Example]
- Church Communications Policy Cheat Sheet [Blank]
- The Church Announcements Formula
- Communication Levels Playbook
- Communication Levels Spreadsheet
- Church Communicator Job Posting Template
- Church Communicator Job Description Template
- Pre-Service Slide For Weekly Bulletin
- Project Request Timelines [Example]
- Project Request System & Forms [Example]
- Church Copywriting Exercises
Exercise
- Communication Levels: Submit Finished Spreadsheet
SOCIAL MEDIA (Module 7)
Teaching
- The Fundamentals Of Church Social Media [15:05]
- Church Social Media Policy (7 Rules) [15:43]
- Repurposed Sermons: Your Church’s Social Goldmine [10:48]
- The 1-Page Church Social Media Calendar [11:26]
- Social Media Measurement & Performance Tracking [14:24]
- Social Media For Youth Ministry [8:48]
- Social Media Safeguards [5:21]
Workshop
- Sermon Review Training [13:06]
- Sermon Copywriting Training [17:04]
- Sermon Clip Video Editing Training [30:56]
Downloads
- Church Social Media Policy Cheat Sheet
- Steal These Viral Hooks: Church Social Media Edition
- Repurposed Sermons: The 3 C’s Exercise
- The 1-Page Church Social Media Calendar [Infographic]
- The Social Ministry Mountain [Infographic]
- Social Media Performance Report [Example]
- Social Media Safeguarding Guidelines For Churches
Exercise
- The 3 C’s Exercise: Written Hooks
PROMOTIONS (Module 8)
Teaching
- Level 1 Promotion Blueprint [22:33]
- Level 2 Promotion Blueprint [14:35]
- Level 3 Promotion Blueprint [5:32]
- Level 4 & 5 Promotion Blueprints [13:53]
- The Four Invitations [14:03]
- The Weekly Newsletter System [7:02]
- Social Media Promotion For Churches [11:17]
Workshop
- Building Your Promotion Calendar From Scratch [28:53]
Downloads
- Level 1 Campaign Playbook
- Level 2 Campaign Playbook
- Level 3 Campaign Playbook
- Level 4 & 5 Campaign Playbook
- The Four Invitations [Flow Chart]
- The Weekly Newsletter System [Example]
- The Weekly Newsletter System [Template]
- Weekly Promo Prep Checklist
- Quarterly Church Promotion Calendar Template
- Social Media Promo Library For Churches
Exercise
- 3-Month Promotion Calendar: Submit Finished Spreadsheet
BUILDING YOUR TEAM (Module 9)
Editorial note: Remove date timestamp in pill, lesson timestamps coming soon once edits are finalized
Teaching
- Character
- Capacity
- Crew
- Culture
- Competency
- Conflict
- Celebrate
Workshop
- The Habits Of Joy Tracker [Notion Example]
Downloads
- The Personal Values Master Plan
- Habits Of Joy Spreadsheet
- The Emotionally Healthy Leader Roadmap
- Volunteer Recruitment & Retention Matrix
- The Creative Team Culture Cheat Sheet
- The Ownership Pyramid Diagram
- 7 Stages Of Conflict Resolution
Exercise
- Habits Of Joy: Submit Finished Spreadsheet
CERTIFICATION
- Headline: Get Certified
- Copy: Upon successful completion of the program, you’ll receive your printed certificate by mail, and a digital badge.
PRICING
- Pre-Headline: Pro Church Certified Pricing
- Headline: The choice = Endless hours figuring it out yourself, or one proven system
- Copy: You could keep piecing together YouTube tutorials and hoping it clicks. Or you could follow the exact system 350+ churches have used to go from creative chaos to creative confidence.
- Pill Button: One-time payment / 12 monthly payments
| Option | Price |
|---|---|
| Certified (12 monthly payments) | $199/month for 12 months |
| Certified (One-time payment) | $1,990 |
- Who is this for? Pastors, creative ministry professionals, and church volunteers
- CTA: Register Now
- CTA Link: https://my.prochurchcertified.com/checkout/pro-church-certified-signup
TESTIMONY #2
Excerpt: “Our in-church attendance has increased because of our digital platforms.” — Michal Joy Falk, Director of Media Ministry, Crossroads Church
Photo: Need placeholder, this will be a person holding their Certificate
Full-Testimony (in lightbox upon click):
“In 2024, my local church created a new Director of Media Ministry role focused on capturing and sharing individual’s stories as well as memories from church events to help inspire others of God’s work within our church and community. Having had some experience dabbling in photography and videography previously, I was offered the job. I did some investigating with other churches and came across some podcasts by Pro Church Tools. In early 2025, I felt overwhelmed and kind of at a loss as to what to do with this new job and all the content available. It was at that time, Pro Church Tools announced Pro Church Certified. Looking at the module materials, it was everything entailed with my new position and so I knew I needed to seize this opportunity.
During the program, what was most helpful to me were the workshops in which Brady walked through step-by-step how to use various programs to create a product within that module and/or understand the why behind it. It was an extra bonus to have the downloads available! Having the access to go back and rewatch the videos was like having a personal assistant. Each module enhanced how I took a photo, edited a video or created a social media post. The church was noticing a change and becoming more engaged in digital platforms. It had nothing to do with me, but everything to do with intentionality with the creation of said content.
Since the program, our social media accounts have increased in followers, and more content is being spread outside of our followers. We share less announcement type things and more reels or posts that engage people with the heart of our church - being authentic Christ followers. Our in-church attendance has increased because of our digital platforms.
This program changes how churches use social media and website platforms. It helps you become more intentional and strategic about content rather than just taking a picture to have a picture. Whether we like it or not, our world is constantly changing in digital ways. The Church needs to seize this communication shift and use it to its advantage. Pro Church Certified will give you a foundation to manage the ever-changing digital world to reach more people for Jesus.”
— Michal Joy Falk, Director of Media Ministry, Crossroads Church
COMPARISON
- Headline: How does Pro Church Certified compare to other options?
- Byline: Traditional programs aren’t bad. They’re great if you want to work in Hollywood. But you don’t need a Hollywood education to serve your local church. You need church-specific training you can apply this Sunday.
Price: Certified, $199 per month for 12 months vs. Media Arts Program, $1,770 per month for 12 months
| Feature | Pro Church Certified | Media Arts Program |
|---|---|---|
| 24/7 Online Course | ✅ | ✅ |
| Hands-On Exercises | ✅ | ✅ |
| Local Church Focused | ✅ | ❌ |
| Lifetime Login Access | ✅ | ❌ |
| Yearly Curriculum Updates | ✅ | ❌ |
| Go At Your Own Pace | ✅ | ❌ |
| Money-Back Guarantee | ✅ | ❌ |
Prices are compared against public costs for traditional media arts program
TESTIMONY #3
Excerpt: “Go for it. Certified is an incredible resource that provides structure, clarity, and confidence — especially if you’ve ever felt like you were figuring things out on your own.” — Rachel Stone, Marketing & Communications Director, Violet Baptist Church
Photo: Need placeholder, this will be a person holding their Certificate
Full-Testimony (in lightbox upon click):
“Before Pro Church Certified, I was largely self-taught in many areas of my role as Marketing & Communications Director. I relied on YouTube videos and other online resources, trying to piece together a training system that would help me create structure and consistency in our church’s marketing efforts. It often felt scattered, and I knew I needed something more cohesive to move forward with confidence.
When I discovered Pro Church Certified, it was exactly what I had been searching for. Everything I had been trying to build on my own was already thoughtfully organized and ready to implement. The frameworks, lessons, and tools made it simple to apply what I was learning in real time. Each module gave me clarity and direction to take the next step with confidence.
Since completing the program, my confidence in my role has grown tremendously. Bit by bit, I’ve been making progress updating our marketing and communications systems. While it’s still a work in progress, I can see how the systems are taking shape and being successfully implemented throughout the church.
I would encourage anyone considering Pro Church Certified to go for it. It’s an incredible resource that provides structure, clarity, and confidence — especially if you’ve ever felt like you were figuring things out on your own.”
— Rachel Stone, Marketing & Communications Director, Violet Baptist Church
TESTIMONY #4
Excerpt: “Joining Pro Church Certified is a no-brainer because there truly is nothing else like it!” — Paul Brooks-Dudgeon, Worship Pastor, North Coast Family Fellowship
Photo: Need placeholder, this will be a person holding their Certificate
Full-Testimony (in lightbox upon click):
“In the past few years, I’ve been assuming a lot of the communications work within our church, including social media, website creation, management, and upkeep, as well as photography and videography. I hadn’t really received any formal training, and most of what I did was from YouTube University and from trial and error (a lot of error).
When the opportunity came to go through Pro Church Certified it was an absolute no-brainer for myself and our church. All of the modules and content being covered was exactly what our church needed.
Going through the program this past year has been a total game changer for myself as a creative and communicator. It’s not only the wealth of knowledge in each module, but the hands-on, practical application.
Having completed the program, I feel much better equipped to help our church. For Easter this year, I was able to use the skills I’d picked up in the videography module to film the testimony of a man in our church who had recently turned his life over to the Lord after battling crippling addiction.
If you’re someone who feels the full weight of responsibility when it comes to church communications and creative work but don’t really know how to fully embody the role, this program is definitely the right fit for you. Joining Pro Church Certified is a no-brainer because there truly is nothing else like it out there!”
— Paul Brooks-Dudgeon, Worship Pastor, North Coast Family Fellowship
MONEY-BACK GUARANTEE
- Pre-Headline: 100% MONEY-BACK GUARANTEE
- Headline: Still on the fence? We’ll make this painfully easy.
Copy: Complete the first module - Photography. Do the hands-on exercise. If you don’t see immediate improvement in your Sunday morning shots, or if you just decide Certified isn’t for you, email us within 30 days. We’ll refund you. No questions, no hoops, no guilt trips.
Why would we do this? Because in Certified’s inaugural year, we saw 350+ churches go through this program. The ones who actually do the work? They don’t ask for refunds. They ask for more modules.
FAQs
- Pre-Headline: FAQs
- Headline: Get Answers
What is the time commitment for this program?
Certified is self-paced. You’re welcome to blast through all the content ASAP, or, take a more measured approach.
Each module contains 1-4 hours of training. With each exercise requiring just 1-2 hours of effort.
Couldn’t I just learn all this from YouTube for free?
You could. And you probably already have - that’s why you’re here.
Here’s the thing: YouTube is great for learning a specific skill. It’s terrible for building a complete system.
You can watch 40 videos on photography. But which order do you watch them in? Which techniques actually work in a church context? And how do you know you’re not learning bad habits that’ll take years to unlearn?
Certified isn’t just information - it’s a proven sequence. Each skill builds on the previous one. Each lesson is optimized for church ministry, not generic content creation. And each exercise forces you to actually apply what you learned, not just consume content.
Could you eventually piece this together yourself? Sure. If you’ve got 2-3 years and enjoy frustration.
Most people would rather skip that part.
How do I receive my Certificate for completing the program?
To receive your certification at the end of the program, you’ll need to complete and submit each of the exercises from the nine modules. Your certificate will be delivered to you via mail.
How long will it take for me to finish the program?
Certified consists of nine modules. You’re welcome to complete each module at your own pace. And there’s no deadline.
Does my enrollment work for more than 1 person?
The cost of enrollment entitles you to a single license. Need more than three licenses? Shoot us a message and we can set you up with a bulk discount.
How long can I access the Pro Church Certified course content?
Certified content is viewable online, 24/7. You can watch at your own pace and registration grants you lifetime access to the program.
What gear do I need to participate in Certified?
All you need is access to a computer, phone, and an Internet connection to enroll as a student in Pro Church Certified. You are not required to purchase any camera or tech gear.
What if this training isn’t a fit, or doesn’t meet my needs for some reason?
No problem. We offer a full 30-day “try and apply” money-back guarantee on your purchase. Try the first module of Pro Church Certified and apply your new skills with the hands-on exercise. If after that, Certified’s still not for you? We’ll give you your payment back. No hassle.
Just send an email to hello@prochurchtools.com and a member of the team will happily process your request.
SEU PARTNERSHIP
Editorial note: SEU Logo can be found here for this section’s design
- Pre-Headline: In Partnership With SEU
- Headline: Transfer Certified Credits To A University Program To Continue Your Education!
Copy: Pro Church Certified is partnered with Southeastern University (SEU) in Lakeland, Florida, one of the premiere Christian universities in America. Upon completing Certified, SEU will accept approved credits as transfer credit into an SEU graduate or undergraduate program.
CTA: Click here to see the full details
Editorial note: Upon clicking the CTA button, a lightbox should open and include the content below.
Copy In Lightbox: Upon receiving your certificate from Pro Church Certified, you will be eligible to transfer approved credits into a Southeastern University (SEU) graduate or undergraduate program. Find the course articulation crosswalk below:
Editorial note: Recreate [first table from linked source] Editorial note: Recreate [second table from linked source]
LETTER FROM BRADY SIGN-OFF
15 years ago, I couldn’t operate a camera.
Today, I train creative teams at churches worldwide. Over 500,000 ministry leaders follow Pro Church Tools. And in its first year, 350+ churches went through Certified.
Here’s what I learned: Churches can’t rely on discovering talent. The reward is in developing talent.
I didn’t have a roadmap. So my journey was trial and error. Years of it. And I don’t want that for you - or your team.
Pro Church Certified is everything I learned in 15+ years, condensed into 9 modules. The shortcuts I wish I had. The frameworks that actually work in a church context. The systems you can implement this Sunday.
You’ll skip the stages that took me years to figure out. And by the time you get your certificate, you won’t just be qualified - you’ll be confident.
Ready to help your church navigate the biggest communication shift in 500 years.
In Certified’s first year, over 350 churches enrolled. From Texas to Germany. From solo volunteers to megachurch teams.
Join us won’t you?
See you on the inside,
Brady Shearer
CONVINCE YOUR BOSS
- Pre-Headline: Convince Your Boss
- Headline: Need Approval? Send This Email.
- CTA: Click Here For Email
Email Template:
Subject: Professional Development Request — Pro Church Certified
Hi [Pastor Name],
I wanted to request approval to enroll in Pro Church Certified, a training program specifically designed for church creative teams.
The program covers all nine core creative disciplines: Photography, Videography, Branding, Live Production, Web, Communications, Social Media, Promotions, and Team Building.
The investment is a $1,990 one-time or $199/month for 12 months. This includes lifetime access, all future updates, and a professional certificate upon completion.
Instead of piecing together skills from YouTube and trial-and-error, I’ll have a proven system to implement immediately. Over 350 churches went through Certified in its first year and it’s open now for new enrollment.
Happy to discuss more!
[Your Name]
LAST SECTION
- Headline: Ready to Stop Figuring It Out Alone?
Copy: Every week you wait is another week you’re piecing together YouTube tutorials that don’t quite fit your situation. Another Sunday where your livestream could be better. Another social post that gets 12 views instead of 1,200.
The question isn’t whether you’ll eventually need this training. The question is how many more months you want to spend without it.
- CTA: Register Now
Additional Testimonies
Testimony — Jared Herdman, Children’s Pastor, Franklin Road Baptist Church
Excerpt: “Honestly, it was on the same level as the online graduate courses I’ve taken.”
[HEADSHOT LINK]
Full-Testimony:
“Before Pro Church Certified, we were running on what I’d call a ‘not-so-sophisticated shotgun system’ - scrambling all the time to get designs done whenever possible. Our lack of systems caused us to run late on projects or miss them completely.
I was already familiar with Brady’s work and really wanted church-focused graphic training, so joining felt like a natural fit. The experience didn’t disappoint. Honestly, it was on the same level as the online graduate courses I’ve taken - well done with a smooth, intuitive dashboard and all the content readily available.
My real ‘aha moment’ came when I learned about creating levels for different ministry requests. It completely changed the way I think about promotions. Now I have an unbiased, easy explanation for why some events get promoted a certain way and why we choose alternative methods for others.
As we begin implementing these changes in the new year, I anticipate our team’s planning and preparation will be far more intentional. This will allow us to get ahead on design and promotion work - for once. We have a content calendar plan for the first time since I’ve come on staff. I feel equipped with a process I can trust to not let things slip through the cracks and give proper emphasis to every aspect of our ministry.
If you’re thinking about joining, do it. Pro Church Certified is a top-notch course packed with all the skills you need as a church creative - taught through the lens of church work. You won’t get that anywhere else. It teaches the necessary skills for church communications without the inflated prerequisites of a generic graphic design degree. Everything is hyper-focused on church work, and that’s exactly what we needed.”
— Jared Herdman, Children’s Pastor, Franklin Road Baptist Church
Testimony — Jenna Haveman, Creative Director, Midland Alliance Church
Excerpt: “The downloadable resources are invaluable! I know I’ll be referencing them for years to come.”
[HEADSHOT LINK]
Full-Testimony:
“Before joining Pro Church Certified, I knew I wanted to serve my church well, but didn’t feel fully equipped with the knowledge or systems to do so. I decided to join because I wanted more structure and confidence in how I approach creative work within my church.
Going through the program was a great experience. What stood out was how practical and flexible it was. I could work through the lessons at my own pace, and the downloadable resources were/are invaluable! I know I’ll be referencing these resources for years to come.
Pro Church Certified helped me reshape my approach to communication and creativity. I’m excited to continue to share what I’ve learned with my church and begin implementing some of these strategies in a more organized and effective way.
If you’re considering Pro Church Certified, I highly recommend it. The flexibility, practical teaching, and clear systems make it incredibly valuable. This program gave me confidence and tools I didn’t realize I was missing. Allow yourself to stretch and grow by taking this course.
I’m thankful for the Pro Church team and for their obedience to God’s call in sharing this course with the world.”
— Jenna Haveman, Creative Director, Midland Alliance Church
Editorial / build notes preserved from source
- “Remove date pill buttons from module cards” (Modules section)
- “Remove date timestamp in pill” (recurring across module sections)
- “Add timestamps for each lesson” (Module 1 Explore)
- “Lesson timestamps coming soon once edits are finalized” (Module 9: Building Your Team)
- “Need placeholder, this will be a person holding their Certificate” (all four testimony photos + the two additional testimonies)
- “SEU Logo can be found here for this section’s design” (SEU Partnership section)
- “Recreate [linked source] first table” + “Recreate [linked source] second table” (SEU lightbox course articulation crosswalk)
- “[HEADSHOT LINK]” markers on the additional testimonies (Jared, Jenna)